Insights

Audience demand data based TV charts in the US (13 – 19 October, 2019)

Image: Letterkenny, Hulu

In this week’s US overall chart of audiences streaming demand for television content, Stranger Things continues to dominate the top spot. Despite declining in demand, the blockbuster’s demand has only dropped 9% in the last week. SpongeBob SquarePants and Saturday Night Live similarly held on to their spots as 2nd and 3rd, respectively.

Yet, there has been sizable upward movements on the overall chart. The Flash has taken the 6th spot this week due to a 21% increase in demand. As an episodically-released show, this week’s spike in demand can be considered typical.

It also speaks to the CW show’s ability to mobilize fans by introducing and interweaving storylines. In Season 6 Episode 2, A Flash of Lightning, the plot visualizes the upcoming Crisis On Infinite Earths, which crosses the Multiverse and predicts the destruction of Earth-2 seen in Arrow.

Breaking Bad has grown 17% in demand over the last week. The title moves up 5 spots from 15th, reappearing at the bottom of our Top 10. The show’s re-inspired interest appears to be boosted by the release of El Camino, Netflix’s original film on 14 October 2019. The film demonstrates the potential for reviving re-watchable hits.

 

On the digital originals chart this week, which is ranked based on audience streaming demand data for television content in the US, Netflix’s Stranger Things, DC Universe’s Titans, and Netflix’s animation Big Mouth continue to take the lead.

Though not reflected in any change in ranking, Big Mouth’s demand has increased 18% this week. The animated show’s demand continues to climb, which is atypical for a seasonally-released show, which now surpasses double the demand from release date.

However, the greatest gain this week comes from the seventh season premiere of Letterkenny, a Canadian comedy, which is now a Hulu original. Letterkenny obtained 44% more demand this week compared to last week. The comedy has gained 16 spots, jumping from 25th to 9th as it debuts on the Top 10 this week. Vox’s Elisabeth Donnelly calls Letterkenny a “typical hang out show” with eccentric characters and dry humor similar to Schitt’s Creek and It’s Always Sunny in Philadelphia. The show’s 41 episodes could be a new hit keeping audiences entertained on Hulu.

Finally, Hulu’s Wu Tang: An American Saga re-enters the US digital original chart as the drama series nears its season finale with an increase of 14% in demand from last week, bumping it up one spot.

 

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