Audience television demand for content in the U.S. (14 – 20 July, 2019)

22 July, 2019

Image: Rick And Morty, Adult Swim

The most in demand series by United States audience television demand this week is Netflix’s Stranger Things. The sci-fi drama leads both the overall and the digital original Top Ten. However, while demand for Stranger Things is still high at 277.7 million, compared to last week this is 17.4% less demand. This means that the US demand for the show last week is probably the peak for Season 3. Consequently Stranger Things is unlikely to equal Game Of Thrones’ demand record of 843.4 million set earlier this year.

The major news this week was the announcement of the 71st Emmy Award nominations. HBO’s Game Of Thrones set another record by receiving 32 nominations. While this news did not stop demand for the show decreasing slightly week on week, the drop of 3.9% this week is smaller than the 11.2% drop recorded the week prior.

NBC’s Saturday Night Live was also recognized by the Television Academy this week with 18 Emmy nominations. The show is up two places to eighth from last week.

The largest movement in the overall Top Ten this week is for Adult Swim’s Rick And Morty. The nihilistic animated comedy returns to the chart in tenth, up from twenty-fifth place last week with a 31.2% increase in demand. The increase is due to the show’s long-awaited Season 4 being promoted at the San Diego Comic-Con. A release date was also given; Rick And Morty returns to Adult Swim this November.

The Walking Dead also rose in demand compared to last week, gaining 7.5% more demand. This is also due to the SDCC, as AMC shared details about the show’s upcoming Season 10 at the event.

In the digital original Top Ten, Stranger Things maintains its overwhelming lead in audience television demand for digital originals. Just like last week, Stranger Things is followed by Hulu’s The Handmaid’s Tale, DC Universe’s Titans and Netflix’s Lucifer in second through fourth respectively.

The most substantial change in the digital original Top Ten this week is the return of Netflix’s limited series When They See Us. The drama was nominated for 16 Emmy awards making it one of the most nominated titles this year. When They See Us returns to the Top 10 in sixth place, with 35.1% more demand than last week.

Amazon Prime Video’s Good Omens also benefited from Emmy recognition this week, gaining 3.0% more demand than last week after receiving three nominations.

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