Parrot Analytics has recently taken an in-depth look at television audience trends in Australia, including:
- How new TV shows are discovered online by television audiences in Australia broken down by age and gender.
- How new TV series are discovered offline by television audiences in Australia broken down by age and gender.
- How audience engagement drives demand for digital streaming television series in Australia.
We are pleased to reveal the following findings of our comprehensive study.
How TV audiences discover new television shows to watch in Australia
Word of mouth via social media is the most common method of discovering new content.
Discovery of new TV shows on peer-to-peer networks is least common overall with only 9% of people using it; of these people, about 70% of them were male and half of them were aged 18 to 34.
For offline content discovery, the study found that over half of people in Australia hear about new shows from word of mouth and television commercials were used by about 30% of people. About 80% of people who used outdoor advertising were aged 18 to 44, while TV listings and guides were most commonly used by people aged 45+.
Please download the full 65 page report here, which also includes data and analysis for 9 other countries: Australia TV Report – OTT Market Share and Audience Preferences.