Top 10 Most In-Demand Shows in the US (March 12–18, 2017)

Netflix’s Marvel’s Iron Fist had three times more demand compared to Marvel’s Luke Cage. Despite the apparent negative reviews, Iron Fist is the most in-demand digital original series in the United States. Luke Cage‘s steady demand was enough to make it the second-most in-demand series this week. [Read more]

Top 10 Most In-Demand Shows in the US (March 5–11, 2017)

For the second week in a row, Rhett & Link’s Buddy System is the most in-demand digital original series. Its high demand is likely due to the appearance of The Big Bang Theory star Mayim Bialik on Rhett and Link’s daily YouTube show earlier in the month, which drove demand for their Red series as well. However, demand has fallen by 37% since last week, suggesting that Buddy System will not remain the top show for long. In addition, few new digital originals have been released recently, allowing older titles like Buddy System to rise to the top. [Read more]

Top 10 Most In-Demand Shows in the US (February 26 – March 4, 2017)

For the first time, a YouTube Red original series is number one in the top digital original series chart in the United States. Rhett & Link’s Buddy System, from internet comedy duo consisting of Rhett McLaughlin and Lincoln “Link” Neal, is a comedy series with the first episode free to watch for YouTube viewers. The comedians have recently listed their influences which include the Flight of the Conchords; we suspect audiences the US over have resonated with this style of light comedy. Buddy System had 78% more demand than Netflix’s Santa Clarita Diet. Netflix’s Santa Clarita Diet and Amazon’s The Man in the High Castle remained in the top five, but demand fell compared to last week: A 52% decrease for Santa Clarita Diet and a 15% decrease for Man in the High Castle, respectively. [Read more]

Big Winners at the Golden Globes

Television is often overshadowed at the Golden Globe Awards by film, and this year was no exception. The major story this year was La La Land, which became the most successful movie in Golden Globes history by winning all seven of its nominations. However, worthy new series and awards veterans alike were honored in television, but do these Golden Globe winners enjoy the same level of exposure as at the Emmys? To answer this question, we compare the patterns of demand for winning series to their Emmy counterparts, which we previously explored in this analysis. [Read more]

Demand for Netflix Original Titles Reflected in Stock Price over 2016

The year 2016 was good to SVOD platforms. Netflix released several new hits, notably science fiction drama Stranger Things, Hulu found critical success with miniseries 11.22.63 and The Path, and both Netflix and Amazon Video launched in over 200 new markets. While the exact number of viewers on each platform remains secret, demand can be used to qualitatively assess the success of these platforms. The popularity for each service’s original series, as measured by demand, are tracked over the past year, and in Netflix’s case, compared to the measure of public performance: stock price. [Read more]

Top 10 Most In-Demand Shows in the US (February 19–25, 2017)

Netflix continues to dominate the digital originals chart in the United States, a recurring pattern. However, we noticed that Netflix’s Santa Clarita Diet suffered the biggest drop in demand compared to last week out of all digital originals titles in the chart. In fact, Santa Clarita Diet’s demand fell by 35% but the show managed to stay at number two on the chart. Stranger Things had 11% more demand than Santa Clarita Diet and compared to last week it remains number one in the top digital original series chart. [Read more]

Top 10 Most In-Demand Shows in the US (February 12-18, 2017)

This week the US rankings for digital originals series is largely the same compared to last week. Netflix’s Stranger Things is number one in the top digital original series chart in the United States, followed by Santa Clarita Diet with a -2% difference in demand. Amazon’s titles occupied the rest of the top five: The Man in the High Castle, The Grand Tour and The Path. The Grand Tour has slightly dropped in ranking (-1) compared to last week. It is noteworthy that the highest in-demand title from Netflix, Stranger Things, had 79% more demand than Amazon highest in-demand title, The Man in the High Castle. [Read more]

Follow us on Twitter

RT @ContentAsia: Drama is Asia's top genre, with 44% of online video demand. Comedy takes 16% and reality 9%. More in our #miptv2017 issue… about 1 day ago

RT @ContentAsia: Drama is Asia’s top online genre, Game of Thrones is #1 @ParrotAnalytics tells us ahead of #miptv2017 #contentasia https:/… about 1 day ago

RT @18havas: Interesting analysis from @ParrotAnalytics - 'Iron Fist' Is Huge on Netflix | via @inversedotcom #netflix #content https://t… about 2 days ago

Follow us on Twitter