Insights

Brazil SVOD Trends 2017

26 February, 2018

Parrot Analytics has recently taken an in-depth look at SVOD demand trends in Brazil, including:

  • The top 20 digital streaming shows in Brazil across all SVOD platforms in the country.
  • Which genres Brazilian audiences prefer and how these preferences have changed over a period of 12 months.
  • The market share of the major OTT platforms Netflix, Amazon Video and Hulu in Brazil.
  • How the platform share of audience demand changes over time for Apple, CBS All Access, Crackle, Facebook, Seeso and YouTube Red.

We are pleased to reveal the following findings of our comprehensive study.

 

Top SVOD Platforms and Streaming Television Shows in Brazil

Netflix dominates in Brazil with 88% of the total demand for digital original series. While Amazon began the year with about twice as much demand as Hulu, its popularity declined while Hulu’s demand grew to be about 40% higher than Amazon’s demand at the end of the year.

 

 

Stranger Things was the most popular digital original series in Brazil, followed by fellow Netflix hit 13 Reasons Why. The German-language title Dark was third, while the most popular non-Netflix title was CBS All Access’ Star Trek: Discovery, which ranked ninth.

Wolf Creek from Australia’s Stan ranked higher in Brazil than Apple’s most-well known title, Carpool Karaoke.

 

Top TV Series Genres in Brazil

The demand for digital original dramas grew over 2017, but science fiction had the highest peak demand due to the release of Stranger Things and Dark. Dramas and science fiction titles ended the year with about the same amount of popularity.

 

Please download the full 65 page report here, which also includes data and analysis for 9 other countries: Brazil Television Report – SVOD Demand and Audience Preferences

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