Parrot Analytics has recently taken an in-depth look at television audience trends in Brazil, including:
- How new TV shows are discovered online by television audiences in Brazil broken down by age and gender.
- How new TV series are discovered offline by television audiences in Brazil broken down by age and gender.
- How audience engagement drives demand for digital streaming television series in Brazil.
We are pleased to reveal the following findings of our comprehensive study.
How TV audiences discover new television shows to watch In Brazil
Recommendations on viewing platforms such as Netflix are used by about 32% of people to find new shows to watch online, closely followed by online browsing which is used by 31.8% of people. Online word of mouth via social media are also popular: about 30% of people use this method and of these people 60% of them are women and 80% are under age 44.
For offline content discovery, the study found that while television listings and guides are used by nearly a third of people to discover content, less than 10% of people use television commercials. About 37% of people in Brazil use word-of-mouth recommendations from friends and family to find out about new shows. This method is most used by younger people: About 40% of people who used word of mouth are aged 25 to 34.
Please download the full 65 page report here, which also includes data and analysis for 9 other countries: Brazil TV Report – OTT Market Share and Audience Preferences.