Breakout Shows (April 22 - 28, 2023): As "The Last of Us" exits, "Rabbit Hole" becomes the top breakout show in the U.S.

2 May, 2023

In this article we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

The Last of Us completed its 100 day run at the top of the breakout shows ranking. As the show exited the list this week, Paramount+'s Rabbit Hole took the top spot with 21.2 times the average series demand in the U.S. for the week, almost the same as last week. This relatively stable demand for the show is a good sign for the streamer, since content that follows a weekly episodic schedule is usually prone to seeing dips and spikes in demand during its run. The series still has two more episodes left to air though, so it will be interesting to see how much audience demand for it may increase as it heads towards its finale on May 08.

Breakout Shows chart for The Wrap_05.01.23.jpg

With 20.2 times the demand average, Daisy Jones & The Six continued holding onto its position in second place this week too, despite another double digit drop in demand. Meanwhile, a minor 2% increase saw Peacock's Poker Face impressively climb up the rankings again as the series took third place this week. After a meteoric premiere run last week, Tokyo MX's Oshi no Ko took fourth place as it continued to hold strong with almost the same level of demand as last week, 18.6 times the average.

There were two new contenders in the breakout series ranking this week. One of them, Netflix's Beef was the only series to have a notable increase in demand (+8%) this week as it entered the ranking to take sixth place. The dark comedy series premiered on April 6, but almost a whole month later, it looks like audiences are catching up to it. With 17.9 times the average series demand it remains to be seen if the series turns out to be a sleeper hit for Netflix, but given what critics and viewers have been saying about Beef, it might just be. The CW's Gotham Knights made it back up the ranking to take seventh place despite a minor decline that saw it have 17.7 times the average series demand.

Mnet's Boys Planet went up to eighth place with 17.6 times the average series demand, a 3% increase from last week. The spike in demand can be traced back to the increased attention after its finale aired on April 20, after which viewers seem to have caught up with the show. The other new entrant in the rankings this week was AMC's Lucky Hank, which took tenth place with 17.3 times the average series demand. The series premiered on March 16 and seemed to have skated under the radar for a lot of audiences. It has been growing in demand though, and entered the ranking ahead of its penultimate episode premiere date on April 29.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription