Insights

Breakout Shows (December 11 - 17): Mayor of Kingstown Enters the Race

22 December, 2021

In this article we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

Mayor of Kingstown entered the top 10 ranking of most in-demand new series this week, over a month after its premiere on Paramount+ on November 14th. This makes Jeremy Renner the star of two of the most in-demand breakout series this week - both Hawkeye and Mayor of Kingstown. This mirrors what we saw earlier with Hailee Steinfeld, his Hawkeye co-star, who also stars in Dickinson and Arcane. It is a good reminder of talent's contribution to a show's demand. When talent like Jeremy Renner or Hailee Steinfeld are in the spotlight, often because of their work on one series, it can boost demand for other shows or movies they star in.

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The Wheel of Time remained at the top of this week's breakout shows ranking with 43.4 times the average series demand. Additionally, its demand was up 4% from last week. This puts the show in a strong position with momentum going into its finale on Christmas Eve. US demand for The Wheel of Time since its premiere is on par with or even surpassing demand for the new Marvel series from Disney+ this year.

Demand for Hawkeye was exactly the same as last week - 39.9 times the average series demand. This is not necessarily a great result as the finale was released on December 15th, so if there was going to be any surge in interest for the show as it wrapped up it did not materialize. It is a crowded season for streaming content with many shows whose production was delayed releasing new content in the final month of the year. Hawkeye's finale seems to have struggled to cut through the noise and grab audiences' attention.

Dexter: New Blood continues to show solid demand growth week-on-week. With 26.9 times the average series demand, its demand increased by 7.5% this week. With episodes scheduled to release through the holidays and into January the show may be able to leverage this momentum to rise in the ranking as the top shows wrap up going into Christmas.

With seven of the top ten breakout series decreasing in demand this week the and several having already concluded, the field looks ready for a shakeup. The Sex and the City reboot, And Just Like That, fell just short of the top 10 this week, ranking 13th with 16.5 times the average series demand. It is only in its second week and showing strong weekly growth in demand so it looks poised to rise up the ranking in coming weeks.

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