Breakout Shows (January 21 - 27, 2023): "That 90's show" continues its rise

31 January, 2023

In this article we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

The biggest gainer among this week's top breakout shows was Netflix's That '90s Show. Demand for the reboot of That 70s show rose by 38% this week to 21.7x. Tapping into the fanbase of this now classic sitcom seems to be a move that is paying off for Netflix. However, the platform is not realizing the full value of rebooting this show. The original series has seen a similarly sharp increase in demand as fans re-discover the show that started it all, even though all seasons of the original show are available on Peacock, not Netflix.

Breakout Shows Chart for The Wrap_1.30.2023.jpg

Velma's poor reception seems to be catching up with the show. While a heated debate over HBO Max's adaptation of the classic cartoon helped drive interest for the show last week, this week its demand fell by 21% even though it is scheduled to release two episodes a week through February 9th. Contrast the fleeting demand for Velma with the much longer lasting demand for Wednesday, which topped the ranking for another week with 36.5 times the demand of the average series. Durable demand for this show bodes well for its confirmed second season.

Fourth and fifth place this week again went to two Paramount+ series in the Sheridan-verse - Tulsa King and 1923, although they swapped spots, with 1923 pulling ahead of Tulsa King this week. The platform's bet on a creator like Taylor Sheridan has yielded multiple shows that can attract audience attention simultaneously like these two series.

One surprising show to feature in this week's ranking is actually a Thai drama that may have otherwise flown under the radar of industry observers. GAP, from Thailand's Channel 3, reached a higher level of demand (16.1x) than two Disney+ originals (Willow and National Treasure: Edge of History). While it first premiered in November, it is just now breaking through with US audiences. Content from Asia has more frequently been reaching mainstream levels of popularity in recent years and the genres that have usually found success with American audiences have been Japanese anime and Korean dramas. However, we have also measured content from Thailand starting to catch on with US audiences.

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