Insights

Breakout Shows (July 30 - August 5, 2022): Pretty Little Liars spinoff leads others in demand

9 August, 2022

In this article we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

Four new series with recent premieres shook up the breakout shows ranking this week. Leading the pack is Pretty Little Liars: Original Sin, the fourth series in the Pretty Little Liars universe. The show premiered on July 28th and had 18.5 times the demand of the average series. The fact that this is part of a well established franchise helped the show to be an immediate hit. It ranked as the fifth most in-demand breakout series this week while other new series saw large jumps in demand but have not yet reached the same level of audience attention as the most recent Pretty Little Liars show.

The_Wrap_BreakoutSeries_8.8_v2.png

Paper Girls from Amazon Prime Video had 16.8 times the average series demand this week, its first full week since premiering on July 29th. The sci-fi show is based on a comic book series. Amazon dropped all the episodes at once in this season, so this week may well be the peak demand for this show. Two new shows from Netflix ranked among the most in-demand new series this week. Uncoupled, a rom-com starring Neil Patrick Harris, reached 16.6 times the average series demand for the week. Keep Breathing, a wilderness survival drama, just made it into the top 10 with 14.8 times the average series demand.

Demand for The Old Man saw the biggest decrease this week after its finale on July 21st. After topping the ranking last week, its demand fell below two series belonging to some of the most popular franchises. This is a good example of how belonging to a well developed and interconnected franchise with a devoted fanbase, like Star Wars or Star Trek, can help a show to remain in-demand for an extended period of time. Black Bird from Apple TV+ continued to grow in demand this week, moving up to fourth place this week from sixth place last week. Its finale was released on August 5th, so it may see a further increase in demand next week as the results from this episode come in.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription