Insights

Breakout Shows (March 5 - 11, 2022): Our Flag Means Death sails into the rankings

16 March, 2022

In this article we look at the top breakout shows of the past week. Breakout shows are the most in-demand series that have premiered in the past 100 days.

HBO Max's Our Flag Means Death broke into the ten most in-demand new series this week, with 20.7 times the average series demand. The show premiered on March 3rd and is one of four shows in this week's ranking with historical settings. However, this show is unique in being a period comedy while the others (The Gilded Age, 1883, and Vikings: Valhalla) are dramas.

The Wrap  - Breakout Series-Mar-14-2022.jpg

Demand for The Gilded Age increased by 10% this week and at 22.7 times the average series demand it fell just short of overtaking 1883. Demand for the period drama about 1880's New York has been trending up since its premiere. Its jump in demand this week shows that the first half of its season laid a strong foundation with audiences who are now hooked and want more.

Pam & Tommy released its finale on March 9th but actually saw its highest levels of demand when it first premiered. Demand for the show peaked on February 4th when it had over 37 times the demand of the average show and since then has trended down. Pam & Tommy is a good example of a show that benefits from a large amount of hype at its beginning but struggles to build on that initial buzz.

Two other shows based on highly dramatized versions of true crime stories are also among this week's top ten breakout shows. Netflix's Inventing Anna remained in the top 10 for another week with 18.6 times the average series demand. The Dropout from Hulu premiered on March 3rd and is based on a podcast that chronicled the rise and fall of Elizabeth Holmes and the Theranos scandal. Holmes was found guilty of fraud at the beginning of this year so this show should benefit from news of the trial being fresh in audiences' minds.


Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription