Global Industry Insights

There’s no change in the three series most demanded by Americans this week. AMC’s The Walking Dead enjoys a second week with the highest digital TV demand ratings, while Nickelodeon’s Spongebob Squarepants and HBO’s Game Of Thrones remain second and third most demanded respectively. All three top shows showed a slight (less than 5%) decline in demand from last week.

Data firm Parrot Analytics gave Business Insider some insight into how "Tiger King: Murder, Mayhem, and Madness" stacks up against some of Netflix's most "in-demand" true-crime docuseries debuts of the last few years.

AMC’s zombie drama The Walking Dead is America’s most demanded series this week. Rising in demand for a third week in a row, it is now more in demand than last week’s no. 1, Nickelodeon’s Spongebob Squarepants.

In this week’s TV demand chart, Nickelodeon’s Spongebob Squarepants remains the most demanded series in the USA. The ever-demanded cartoon sponge is joined by rising demand for FOX’s animated sitcom The Simpsons and live-action sitcom Brooklyn Nine-Nine. Both shows re-enter the top ten this week, up from 11th and 16th last week respectively. The increased popularity of these shows could indicate that with the current global pandemic, US audiences are increasingly turning to light-hearted content.

In the overall chart of TV series ranked by cross platform demand for the week of the 8th to the 14th March, 2020, NBC’s Saturday Night Live has been replaced as the top title in the USA. The sketch show has traded places with last week’s second most demanded series, Nickelodeon’s Spongebob Squarepants. While demand for both shows is generally stable, SNL dipped by 6.5% after last week’s high.

This week, our television audience measurement for the United States shows that NBC’s Saturday Night Live is the most in-demand series. Saturday Night Live’s average of 98.8 million Demand Expressions is a 47.3% increase from last week. A likely reason for the increase is because the episode that aired this week had Senator Elizabeth Warren as a guest. She is a very topical guest for the comedy show, as Warren ending her presidential run was one of the week’s top news stories.

In this week’s most in-demand US series data, Nickelodeon’s Spongebob Squarepants has now made it three weeks in a row as the top title. Compared to last week, demand for the cartoon is up by 3.3% driven by the currently airing Season 12. The animated sea creature is not just dominating TV this week: a Spongebob videogame was demonstrated to press, highlighting the cross-media appeal of the franchise

Netflix hit series Narcos is the biggest mover on Parrot Analytics’ originals in-demand chart for the week ending February 23 in Switzerland.

Netflix kept four of the top 10 digital content slots in Australia for the week of 12-18 February.

This week marks another occasion where digital original series have a heavy presence in the United States overall top ten most demanded series. We have five digital original series in the top ten again, and the frequency of this event seems to be increasing. However, the overall most demanded series is a linear title: Nickelodeon’s Spongebob Squarepants has retained last week’s position at the top of the charts.

Parrot Analytics‘ have released their Global Television Demand Report and the SVOD platform demand share of digital originals for 2019 for all major markets including Australia.

This reveals the top digital original series representing the most successful original content produced by SVOD platforms around the world and which were most successful in Australia.