Global Industry Insights

Total demand in the U.S. for all television series dropped nearly 18% during the period of May 15 to June 4, with a sharp drop occurring between May 31 and June 4—days after Floyd’s death on May 25—data research firm Parrot Analytics found.

Research firm Parrot Analytics... says U.S. audience demand for The Last Airbender jumped 206 percent last month vs. May 2019, and has ranked the show among the ten biggest TV shows on any U.S. platform in its two most recent demand reports.

Justin Simien's Netflix series Dear White People experienced a steep rise in demand: 329 percent over the previous week at a time when protests swelled across the globe in support of the Black Lives Matter movement. In an interview with The Hollywood Reporter about the news, Simien says the surge is not the easiest thing to celebrate.

“Dear White People,” a Netflix comedy about black Ivy League college students, enjoyed a 331% boost in demand in the United States over the past 30 days, according to Parrot Analytics.

Demand for "Dear White People" and "When They See Us" has skyrocketed among Americans amid nationwide protests, according to data from Parrot Analytics.

Quibi’s shows haven’t attracted the kind of buzz of popular series like Disney+'s “The Mandalorian” or Apple TV+'s “The Morning Show,” according to newly released data from West Hollywood-based Parrot Analytics.

In data provided to Observer by Parrot Analytics ... a comprehensive list of Apple TV+’s most popular series every month since its launch compared to average U.S. demand (1x) paints a picture of a streamer that’s yet to produce a true breakthrough hit.

Demand for kids shows with diverse characters in the United States was up 58.3% in May 2020 versus May 2019, according to LA-based Parrot Analytics. Not only was the demand for diverse kids shows high, it was also a larger gain than the demand for overall kids shows in the US.

Demand for Netflix Inc.’s series Dear White People has surged 329%, research firm Parrot Analytics found. Interest in When They See Us ... has grown 147%, according to the firm.

Leading data firm Parrot Analytics compiled a comparison of the difference in audience demand from market average, which shows how many times more in-demand each series is than the average, for the first four days of launch between HBO Max, Quibi, Apple TV+ and Disney+.

Disney+, DC Universe (which will likely soon be rolled into HBO Max), and Apple TV+ are making headway as they each claimed a few spots among the top streaming series of last month.

According to Parrot data, interest in Love Life was 9 times higher than the average for a TV show in the four days after HBO Max’s launch. Legendary was 7.5 times above average.