Global Industry Insights

The Mandalorian has spent another week on top of the Digital Original charts in Australia and New Zealand, while the Overall TV chart in Australia has a new #1 in Brooklyn Nine-Nine which has been a regular on top of the charts for the last few years.

However, with Umbrella Academy hovering near the top and its second season being released on July 31, the show may find itself at the top of the Digital Original and Overall TV chart next week.

Perusing the most popular menu items since quarantine began provides us with insight into the collective mood and headspace of the average television consumer. Parrot Analytics compiled a list of the 10 most in-demand series for the month of July and, well, there’s a trend that runs all the way through social isolation

Netflix’s “Stranger Things” took the top spot on Parrot Analytics’ digital originals rankings the week ended Aug. 1, its seventh consecutive week at No. 1. The popular series had 55.2 times the demand of the average series, while demand for the show dropped 5.6% from the previous week.

Parrot Analytics (via Observer) gathered the data regarding the most pirated TV shows of the last two months. Game of Thrones comes in at number one, following a history of fans pirating the series.

According to data from Parrot Analytics— a leading global content demand analytics company for the multi-platform TV business that sifts through social media, fan ratings, and piracy to figure who’s watching what—we can decipher which series are most ripe with franchise potential.

Demand for the Netflix comedy “Dear White People” also rose more than 446% over during the same time span — this according to Parrot Analytics.

Netflix's "The Witcher" surged in demand this week and "The Umbrella Academy" returns for its second season on Friday.

I’ve been talking with Parrot Analytics, which uses a ton of different metrics (social media chatter, piracy, available viewing stats, etc) to pin down what shows have been the most “on the rise” lately, and Warrior Nun and Cursed are on the top of the list. Over the course of the past week, Cursed has seen global demand rise by 327% and US demand rise by 195%, relative to other shows.

Besides the Emmy, The Dragon Prince is one of the streamer’s most in-demand original series, according to Parrot Analytics. And last week, Netflix greenlit four more nine x 22-minute seasons.

Netflix’s “Stranger Things” took the top spot on Parrot Analytics’ digital originals rankings the week ended July 25, its sixth consecutive week at No. 1. The popular series had 60.1 times the demand of the average series, while demand for the show dropped 6.75% from the previous week.

According to data provided to Observer by Parrot Analytics, a data firm that tracks TV popularity through social media, fan ratings, and piracy to figure out who’s watching what, here are the 10 most in-demand TV titles in the United States over the last 60 days.

Alejandro Rojas, director of applied analytics for the data measurement firm Parrot Analytics, believes (HBO MAX) is off to a promising start.