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TV Demand Last Week (August 6, 2020): The Umbrella Academy, New Platform Launch Comparison

Netflix Original ‘The Umbrella Academy’ debuted its second season and quickly became the most in-demand show in the world. Elsewhere, we provided The Hollywood Reporter with exclusive data comparing the demand for original content on each of the Big Four new SVOD platform launches. #TVDLW #StreamingWars #UmbrellaAcademy2 Transcript: I’m Wade Payson-Denney with Parrot Analytics and this is “TV Demand Last Week.” Stranger Things topped the digital original charts for the eighth straight week, but a fellow Netflix Original is putting up a serious challenge. The Umbrella Academy’s second season dropped last Friday to exceptional audience demand. The show grew 65% in the US compared to the previous week, and has been the world’s most in-demand series across all platforms since new episodes have been available to stream. Our Time Shift Analysis reveals just how much demand for the show has grown season over season. US demand for The Umbrella Academy was 3.2 times higher on launch day of season 2 vs season 1, and has more than doubled in the four days since then. Original content such as The Umbrella Academy is the key driver of subscriptions to SVOD services. Over the last nine months, four of the world’s largest tech and entertainment companies - worth a combined $2.5 TRILLION - have launched their own Netflix competitors. We looked at which of the Big Four new platforms have generated the most demand for their originals content. As revealed to The Hollywood Reporter, one series stands out far above the rest. It its first week following The Mandalorian was 57.7 time more in demand than the average series in the US during its first week of availability. Disney+’s launch was boosted, key to their just announced 60 million subs. Our Director of Applied Analytics Alejandro Rojas said “It's all about capturing people's interest and connecting emotionally with the people so they see that show as part of their life." That wraps it up for this week's episode of TV Demand Last Week! Thanks so much for watching, see you next time.

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TV Demand Last Week (July 17, 2020): New York Times Profile, TV360 MONITOR Launch

This week we highlight SpongeBob SquarePants’ continued run on top of the overall charts. We also get profiled in The New York Times about the merits of our new measurement system, and announce the launch of our newest and most accessible platform to date - TV360 MONITOR. #TVDLW #NYT #TV360 MONITOR Transcript: I’m Wade Payson-Denney with Parrot Analytics and this is “TV Demand Last Week.” For the 5th straight week, SpongeBob Squarepants dominates the US demand charts, with nearly 105 times more demand than the average show in the US. Stranger Things remains number one on the streaming charts, while Netflix’s The Umbrella Academy rejoined the top ten after dropping a Season 2 trailer last week. Meanwhile, The New York Times featured Parrot Analytics in a profile about our creation of a new measurement system for the streaming era. The Times highlighted our ability to track viewer enthusiasm, which is crucial for SVOD services. Our CEO Wager Seger told Edmund Lee, “We could each be watching different shows, on different platforms, at different times... You need a new standard.” We also revealed to the Times the most popular shows globally over the last month. A full year after airing its controversial series finale, Games of Thrones is still the top show in the world. In order to help others in the industry use this data, we’ve officially launched our newest platform - TV360 MONITOR. The service offers daily demand rankings across markets, genres, and platforms, as well as exclusive reports such as these recent studies on the franchise battle for kids content, a predictive model for Netflix subscribers, and a study on the demand for Spanish language content in the US. At just $59 a month, we’re offering affordable access to crucial data and analysis for the tech and entertainment industries. That wraps it up for this week's episode of TV Demand Last Week! Be sure to check out TV360 MONITOR - and we’ll see you next time.

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