Content London 2023 - Future Content Trends: Reflecting and Projecting

14 January, 2024

At the Content London event in 2023, Parrot Analytics' Director of Insights EMEA Amit Devani discusses some of the key business questions that we at Parrot Analytics have been asked by our partners over the past year, from video game adaptations to local storytelling, talent demand dynamics, FAST strategies, AVOD targeting, assessing your content's true value and a special spotlight on the recent Beckham documentary.

Download the presentation to gain valuable insights as Amit outlines:

Content strategy information

  • Commissioning new video game adaptations to tap into a growing audience, and diversifying content beyond Marvel to retain Disney+ fans.
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  • Focusing on local storytelling in Brazil
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Importance of global appeal

  • Leveraging TV franchises with global resonance for content creation.
  • Identifying platforms where audience engagement is dropping and devising retention strategies.
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  • Utilizing talent demand data for more effective casting decisions.
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Analyzing audience preferences:

  • Considering seasonal viewing preferences for content release planning.
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  • Understanding how talent age can influence viewer demographics.
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Platform Competition:

  • Identifying the leading platform in the Free Ad-Supported Streaming TV (FAST) race.
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  • Targeting specific demographics for AVOD platforms
  • Assessing the value of your content for pricing and partnership negotiations.

Download the full report now to gain valuable insights to navigate industry challenges, seize emerging opportunities, and make informed decisions in an evolving entertainment landscape.

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