Insights

Covid-19 Increasing Demand for Old Favorites

26 May, 2020

The lockdown conditions of the Covid-19 pandemic have increased the amount of time and opportunities viewers have to consume content. As we’ve pointed out in our comprehensive report on the impacts of Covid-19, this has led to an increase in demand for older series. This is likely driven by several factors – More time to view series where there was not an opportunity before, a desire to return to familiar favorites, and the benefit of ended series having a large and complete library of episodes to binge through.

Here we take a deeper look at what popular finished series (ended before 2016) are driving this trend.

old_favorites_covid19.jpg

Community saw the greatest year on year growth this April, fuelled by it’s availability on Netflix at the start of the month. Parks and Recreation saw an end of the month surge driven by the announcement of a special quarantine reunion episode in May. Meaty dramas generally saw a larger increase than beloved sitcoms. Series like Lost, Mad Men, The Wire, and The West Wing all saw greater than 50% increases on their April 2019 demand.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription