Image: Big Mouth, Netflix
In the overall chart of series ranked by cross-platform TV demand for the week of the 6th to the 12th October 2019, Netflix’s Stranger Things is still the top title in the USA. Last week’s bump in demand on the Stranger Things Season 4 announcement has faded. Demand is down 20% week-on-week to 93 million.
FX’s American Horror Story: 1984 grew in demand by 15% since last week. Cross-platform TV ratings for the horror series has grown each week since the season began airing. Since the week of premiere (15-21 September), it has risen by 41% in demand and gained 4 places to be the 4th most demanded series in the US.
We have observed a ‘typical’ demand pattern for episodically released shows. Such titles have high demand for the season premiere. Demand then decreases across the middle of the season before coming back strong for the season finale.
American Horror Story: 1984 is not typical as it has continued to increase in demand each successive episode. This growth is chiefly being powered by word-of-mouth recommendations from fans. Given the show premiered in the US top ten and demand has only increased since, it is clearly an exceptional title. Netflix signed show creator Ryan Murphy in 2018 with a $300 million contract: results like these are presumably the reason for that price tag.
Finally, we have a single new entry on the overall chart compared to last week in Comedy Central’s South Park. The irreverent animation, currently airing Season 23, is the 8th highest title in the US by cross-platform TV demand. This is up from a rank of 18th last week after demand rose by 47%. South Park hit a milestone this week when it aired its 300th episode. As usual, the show celebrated this achievement by featuring a controversial current news topic: the episode made headlines by being banned in China.
The very top of the US digital original charts remains the same as last week. The top SVOD original series by US cross-platform TV demand is Stranger Things, followed by DC Universe’s Titans.
We have a change for the third most demanded digital original. Compared to last week’s top 10, Netflix’s Big Mouth is an entirely new entry. Last week, the animation was 26th in the US. However, week-on-week demand has doubled after the release of Season 3 on October 4th, propelling it 23 places up the chart. We last saw Big Mouth in the digital original top ten after the release of Season 2 in October 2018; at that time, it placed as the number 1 digital original.
A second returning entry to the US digital original chart is CBS All Access’s Star Trek: Discovery. The sci-fi drama had a busy time at the New York Comic-Con on October 5th, where a trailer for 2020’s Star Trek: Discovery Season 3 was released. Demand for the show rose by around 20% after this, raising it from 17th to 9th in the USA.