Insights

Demand data: The global television measurement currency for U.S. TV (02 - 08 August 2020)

10 August, 2020

Image: The Boys, Amazon Prime Video

Overall - Demand VS Market Average Copy.jpg

There is a strong rise in American demand for Netflix’s The Umbrella Academy this week. The show reached 121.7 times the demand of the average series in the US. This is 148.7% increase from last week’s demand relative to the market. The rise comes after Season 2 of The Umbrella Academy was released in its entirety late last week on July 31st. This extremely high demand means the series has been very well received by American audiences. As well as entering our ‘Exceptional’ category that only the top 0.2% of all series reach, the show is now the most in-demand series in the United States.

Last week’s three most in-demand series – Spongebob Squarepants from Nickelodeon, YTV’s My Hero Academia and HBO’s Game Of Thrones respectively - each move down a rank to accommodate The Umbrella Academy. As per our published television measurement currency data, a year after the final season aired Game Of Thrones remains the single most pirated series in the world.

Elsewhere in the overall US top ten series, demand for FOX’s The Simpsons has increased by 10.4% against the market. This moves the animated sitcom from rank 20th last week to rank 10th this week. The venerable TV institution launched a shoe range in collaboration with footwear company Vans this week.

Lastly, demand for superhero series The Flash grew to 45.0 times the US average. The CW unveiled promotional posters for the upcoming Season 7 this week, although as yet production on the series is yet to resume.

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With its exceptionally high demand, The Umbrella Academy tops the United States digital original chart as well. The next most in-demand digital original is Netflix’s Stranger Things, which with 57.4 times US average demand has less than half of the demand for The Umbrella Academy.

Joining The Umbrella Academy in this week’s fast-rising series is Amazon Prime Video’s The Boys which this week rejoins the top ten in 7th. Demand for the subversive superhero series grew by 51.5% compared to last week’s difference from market average. This comes after The Boys’ Season 2 trailer was released on August 4th ahead of the upcoming season premiere on September 4th.

The final original with strong growth in our television measurement currency metric this week is DC Universe’s Harley Quinn. The animation returns to the US digital original top ten this week ranked 8th. Harley Quinn became available on the HBO Max platform on August 1st this week. This is the first time the series has been officially available outside of the DC Universe platform. Harley Quinn’s US market-relative demand increased by 18.1% from last week, indicating the increased accessibility helped new audiences discover the show.

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