Insights

Does niche comedy boost demand in a streaming-only or a network setting?

16 February, 2017

By Tony Siu

Please Like Me, which concluded its run last December, had more than four times as much demand in December compared to November.

We noted that the show’s popularity decreased by 67% in January as the series renew faced an uncertain future in its native country.

Compared to HBO’s Looking, Please Like Me had four times as much demand in Australia in the last week of January, across all platforms.

The audience grew to like creator and star Josh Thomas as the series experienced the highest demand in December, we suspect this is also due in part because the series had secured SVOD rights on Netflix for the Australia/New Zealand region – and Hulu for the United States.

The comedy followed the same pattern of demand in the United States: A steep increase in demand between November and December followed by a sharp decrease the following month. 

Please Like Me has more than three times as much demand compared to HBO’s Looking in the last week of January in the USA, across all platforms.

Please Like Me concluded with a penultimate finale which aired on December 14th in Australia, as its US partner network Pivot was shut down last year. Furthermore, creator and star Josh Thomas announced series four will be the last.

Looking had a similar theme to Please Like Me, despite the HBO series finishing its series run in July 2016.

United States

Australia

 

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