At Elevate Festival in Toronto this year, Parrot Analytics’ Industry Strategist Brandon Katz discusses the impact of recent strikes in the entertainment industry, the changing landscape of audience demand, and the importance of unscripted and non-U.S. content. He highlights Canada's role in this evolving industry, emphasizing its potential for investment and global recognition.
Watch the presentation to gain insights into the current challenges and opportunities in the entertainment industry as Brandon outlines strategic considerations for executives looking to adapt and thrive in this changing landscape. Read on to know more about the topics covered in the presentation:
Understanding the impact of recent strikes
- Gain insight into the Writers' Strike and ongoing Screen Actors Guild Strike and their disruptive effects on the entertainment industry.
- Learn about the historical context of strikes and their implications for content production, distribution, and viewer engagement.
- Understand how these strikes can lead to a shortage of new content and affect audience preferences.
Recognizing the increasing demand for unscripted content
- Explore the growing importance of unscripted content in filling content gaps during production interruptions, as seen during the pandemic and recent strikes.
- Understand the unique appeal of reality shows, documentaries, and other unscripted genres to viewers.
- Learn how unscripted content can contribute to audience engagement and loyalty, even in challenging times.
Exploring the potential of non-U.S. programming
- Discover the advantages of non-U.S. content, including its cost-effectiveness in production.
- Examine the changing landscape of viewer preferences and the rise of international programming.
- Understand how entertainment companies can leverage non-U.S. content to diversify their portfolios and attract a global audience.
Discovering Canada's significance as a global player
- Gain insights into Canada's position as a major player in the global entertainment industry.
- Explore Canada's growth in demand for streaming originals and its potential for further investment.
- Understand why Canada is an attractive location for production support and its implications for Hollywood.
Download the full report now to gain valuable insights to navigate industry challenges, seize emerging opportunities, and make informed decisions in an evolving entertainment landscape.
You can also watch the full presentation below:
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