Genre Trend Report - Argentina 2019 Q4

This Parrot Analytics genre trend report for Argentina reveals which genres and subgenres appealed to Argentina's audiences the most during the quarter.

The key questions investigated in this report include:

  1. Which genres are most in-demand for Argentinian audiences this quarter?
  2. How do Argentinian genre trends compare to global trends for the quarter?
  3. Which subgenres are most in-demand for Argentinian audiences this quarter?
  4. For only digital original series, what genres are most demanded by Argentinian audiences this quarter and how is this different to the overall shares?

A selection of findings from this report are provided below:

  • The most in-demand genre of series in Argentina is drama. 47.3% of all demand expressed in Argentina this quarter is for a drama title. The top title in this genre in Q4 2019 is Stranger Things.
  • Compared to global audiences, Argentinians are 1.8% more likely to express demand for children’s series.
  • The most in-demand subgenre in Argentina in 2019 Q4 is crime drama. Crime dramas account for 10.7% of all expressed demand, a 4.3% lead on the next largest subgenre. Argentina’s most demanded crime drama this quarter is Peaky Blinders.
  • When only digital original titles are considered, the demand share for dramas in Argentina rises slightly. 52.4% of demand is for digital original dramas series compared to the 47.3% drama share of all titles.

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Why get TV360 Monitor?

  • Get access to comprehensive TV analytics
  • Stay on top of global TV market trends
  • Learn from exclusive reports and whitepapers.
  • Save time with one curated feed of TV industry news.
  • Follow and get ahead of OTT platform insights.
  • Improve your understanding of advanced TV metrics.