Insights

Genre Trend Report - Australia, July to September 2020

2 October, 2020

This Parrot Analytics genre trend report for Australia reveals which genres and subgenres appealed to Australian audiences the most during 2020 July to September The key questions investigated in this report include:

  1. Which genres are most in-demand for Australian audiences this quarter?
  2. How do genre trends in Australia compare to global trends for the quarter?
  3. Which subgenres are most in-demand for Australian audiences this quarter?
  4. For only digital original series, what genres are most demanded by Australian audiences this quarter and how is this different to the overall shares?

A selection of findings from this report are provided below:

  • Between July and September 2020, audiences in Australia expressed the most total demand for series in the drama genre. 39.2% of demand expressed was for a series in this genre.
  • Compared to worldwide content tastes, Australian audiences give more attention to reality series. The genre share for reality in this market is +5.3% greater than the global average.
  • Crime drama is the most demanded subgenre in this market.
  • Led by Disney+'s , the Australian demand share for action and adventure digital original series is much larger than the genre's share of the overall market.




Why get TV360 MONITOR? • Get access to comprehensive TV analytics • Stay on top of global TV market trends • Learn from exclusive reports and whitepapers. • Save time with one curated feed of TV industry news. • Follow and get ahead of OTT platform insights. • Improve your understanding of advanced TV metrics.

This content is only available to TV360 MONITOR subscribers.

TV360 MONITOR

Monitor global content trends across 100+ platforms for 10,000+ TV shows in 46 markets and gain access to exclusive reports and analysis.

Why get TV360 MONITOR?

  • Rank 10,000+ TV shows in 46 markets and worldwide.
  • See the top 20 shows for each platform and its genres.
  • Get access to comprehensive TV and SVOD analytics.
  • Discover consolidated insights on global television trends.
  • Learn from exclusive reports and whitepapers.
  • Save time with one curated feed of TV industry news.