Insights

Genre Trend Report - Japan 2019 Q4

13 March, 2020

This Parrot Analytics genre trend report for Japan reveals which genres and subgenres appealed to Japans's audiences the most during 2019 Q4.

The key questions investigated in this report include:

  1. Which genres are most in-demand for Japanese audiences this quarter?
  2. How do Japanese genre trends compare to global trends for the quarter?
  3. Which subgenres are most in-demand for Japanese audiences this quarter?
  4. For only digital original series, what genres are most demanded by Japanese audiences this quarter and how is this different to the overall shares?

A selection of findings from this report are provided below:

  • In 2019 Q4, Japanese audiences expressed the most total demand for series in the drama genre, with a 35.7% share of demand. The most demanded Japanese drama this quarter is TV Tokyo’s The Solitary Gourmet.
  • Compared to global averages, Japanese audiences express 12.9% more demand for animation series.
  • Medical drama is the 8th most demanded subgenre In Japan, yet is not one of the top ten subgenres globally for the quarter. The most in-demand Japanese medical drama for 2019 Q4 is Code Blue.
  • The 2019 Q4 genre shares for digital original series show that the Japanese taste for animations is not yet being fully supplied by SVODs. Animation only has an 8.6% demand share of digital originals, compared to 19.3% for all titles in Japan.

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