Insights

Germany SVOD Trends 2017

27 February, 2018

Parrot Analytics has recently taken an in-depth look at SVOD demand trends in Germany, including:

  • The top 20 digital streaming shows in Germany across all SVOD platforms in the country.
  • Which genres German audiences prefer and how these preferences have changed over a period of 12 months.
  • The market share of the major OTT platforms Netflix, Amazon Video and Hulu in Germany.
  • How the platform share of audience demand changes over time for Apple, CBS All Access, Crackle, Facebook, Seeso and YouTube Red.

We are pleased to reveal the following findings of our comprehensive study.

 

Top SVOD Platforms and Streaming Television Shows in Germany

The high demand for Star Trek: Discovery in Germany caused the demand from CBS All Access to be more than twice the demand for Amazon and Hulu. However, Amazon still had 14% demand share over the year, likely because this platform has been available in the market since 2014.

Four out of the five most popular digital original titles in Germany were science fiction: Netflix’s Stranger Things was the most popular, CBS All Access’ Star Trek: Discovery ranked second, Netflix’s German-language drama Dark ranked third, and and Black Mirror ranked fifth.

Crackle titles such as Snatch and StartUp were more popular in Germany than titles like CBS All Access’ The Good Fight and Apple’s Carpool Karaoke, though Crackle is not available in this market.

 

Top TV Series Genres in Germany

The release of Stranger Things, Star Trek: Discovery, Dark, and Black Mirror in quarter 4 of 2017 led to science fiction overtaking drama to be the most in-demand genre in Germany.

 

Please download the full 65 page report here, which also includes data and analysis for 9 other countries: Germany Television Report – SVOD Demand and Audience Preferences

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