Germany Television Audience Trends 2017

27 February, 2018

Parrot Analytics has recently taken an in-depth look at television audience trends in Germany, including:

  • How new TV shows are discovered online by television audiences in Germany broken down by age and gender.
  • How new TV series are discovered offline by television audiences in Germany broken down by age and gender.
  • How audience engagement drives demand for digital streaming television series in Germany.

We are pleased to reveal the following findings of our comprehensive study.


How TV audiences discover new television shows to watch in Germany

Online, 38% of people in Germany find content via browsing articles, news, etc.; of these people, 60% of them are aged 45+. Social media is most popular with young people aged 18 to 44, but only 13% of Germans overall use it to discover new shows. Both peer-to-peer networks and review sites are most commonly used by men.

For offline content discovery, the study found people in Germany use television listings and guides most commonly to discover new content, with 35% of people using them. About 27% of people find new shows via television commercials and word of mouth; of these people, nearly 60% are aged 18 to 44.

For more information, check out the most up-to-date Germany television industry overview.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription