Parrot Analytics has recently taken an in-depth look at television audience trends in Germany, including:
- How new TV shows are discovered online by television audiences in Germany broken down by age and gender.
- How new TV series are discovered offline by television audiences in Germany broken down by age and gender.
- How audience engagement drives demand for digital streaming television series in Germany.
We are pleased to reveal the following findings of our comprehensive study.
How TV audiences discover new television shows to watch in Germany
Online, 38% of people in Germany find content via browsing articles, news, etc.; of these people, 60% of them are aged 45+. Social media is most popular with young people aged 18 to 44, but only 13% of Germans overall use it to discover new shows. Both peer-to-peer networks and review sites are most commonly used by men.
For offline content discovery, the study found people in Germany use television listings and guides most commonly to discover new content, with 35% of people using them. About 27% of people find new shows via television commercials and word of mouth; of these people, nearly 60% are aged 18 to 44.
Please download the full 65 page report here, which also includes data and analysis for 9 other countries: Germany TV Report – OTT Market Share and Audience Preferences.