ICEX and Parrot Analytics enter agreement to promote Spanish content in the international market

9 January, 2024

Parrot Analytics to work with ICEX Creative Industries division in groundbreaking new collaboration

Los Angeles and Madrid (January 9, 2024) - ICEX Spain Trade & Investment, whose mission is to promote the internationalization of Spanish companies and the promotion of foreign investment, today announced a new agreement with Parrot Analytics, the leader in global entertainment analytics, to strengthen the production, sales and international positioning of Spanish companies in the global media and entertainment sector.

Parrot Analytics is the leading global entertainment analytics firm, providing valuable global and territory-based information on demand and the commercial valuation of film and TV content by analyzing the behavior of more than 2 billion consumers worldwide.

“This collaboration with Parrot Analytics will help us support the Spanish companies that bring our top local content from Spain to the world,” said Carmen Jordan, Director for Creative Industries, ICEX. “Parrot Analytics' product suite combines unique insights with comprehensive content supply and demand analysis, enabling our producers and distributors to predict the performance and monetary contribution of their content in specific territories and on specific platforms, providing Spanish companies with the most sophisticated research tools, until now only available to major studios and streaming platforms.”

“Our mission is to help connect consumers with the content they love, and working with ICEX will enable us to further this mission with the vibrant Spanish entertainment industry,” said Jaime Otero, VP Partnerships, Parrot Analytics. “As the appetite for international content keeps growing in the global marketplace, this collaboration will help bring Spanish companies to the forefront of data and technology to support their business, particularly in international sales and co-productions.”

In leveraging Parrot Analytics’ global audience analytics, ICEX joins a rapidly growing roster of industry leaders, including such studios as Lionsgate, Warner Bros. Discovery, NBCUniversal, and Sony Pictures; media and technology companies including Amazon, Comcast, and Google; networks such as Sky and Turner; government agencies such as Canadian Media Fund and British Film Institute; and streaming services such as Max and Amazon Prime Video.

About ICEX

ICEX Spain Trade & Investment (ICEX España Exportación e Inversiones) is a public business entity and part of Spain’s Ministry of Economy and Business Affairs whose mission is to promote the internationalization of Spanish companies in order to contribute to their competitiveness and add value to the economy as a whole, as well as to attract foreign investment to Spain. Under the brand “Audiovisual from Spain” ICEX promotes the visibility and recognition of Spanish talent in film, animation, television, video games, and extended reality on a global scale.

About Parrot Analytics
Parrot Analytics is the leader in global entertainment analytics. The company values content, talent and IP by measuring over 2 billion audiences globally. Leveraging audience demand and content supply, Parrot Analytics can determine how much any TV show or movie is worth on a specific platform by region. Parrot Analytics’ partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition, and marketing decisions, as well as increase D2C growth and retention. For more information about Parrot Analytics, see

For Parrot Analytics, contact:
Wade Payson-Denney
PR & Communications Manager

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