At CartoonNext 2024, Parrot Analytics' Director for the EMEA region, Alex Cameron presented a report that delves into the dynamic interplay between content creation and consumption in the animation industry. Titled "Future Horizons - Gazing into Animation's Crystal Ball", the report highlights how digital transformation and shifting viewer habits are reshaping market demands. It underscores the critical role of sophisticated demand metrics that account for the complexities of today's entertainment landscape, where traditional metrics fall short.
Outlined below are some key insights from the report:
Global trends in animation
- Linear vs. digital content: Linear originals continue to perform strongly despite the growing number of platforms.
- Travelability of genres: Japanese animation, animated sitcoms, and preschool titles show high levels of international appeal.
- Supply vs. demand of animation: Demand for adult animation consistently outpaces supply, indicating a robust market.
Demographics and preferences
Adult animation is most popular among younger male audiences, presenting an opportunity to diversify content to attract a broader demographic, including females.
Content Adaptation
The dynamic landscape of source material adaptation reveals a robust inclination towards comics and literary origins, with video games rapidly ascending as fertile grounds for creative exploration. This trend highlights the untapped potential of interactive media converging with traditional animation storytelling.
Technological advancements in the industry
Innovations in AI and machine learning are revolutionizing animation production, making it more cost-effective and efficient.
Distribution and monetization
YouTube emerges as a pivotal platform, especially for children's content, significantly impacting how animations are distributed and consumed globally. YouTube accounts for 9% of total TV time, 24% of streaming TV time and also accounts for 45% of total CTV time.
The future of animation looks promising with the continuous rise in demand and the evolving landscape of content consumption. Studios should adapt to these changes by embracing new technologies and exploring diverse content themes to appeal to a global audience. As the appetite for adult animation continues to grow, the genre is no longer just a niche but a dominant force in global entertainment.
For more detailed insights, download the full report here.
To know more about Parrot Analytics' full suite of entertainment analytics and content valuation products, visit the link here.
