Parrot Analytics at Content Budapest 2023 - The Power of Homegrown: The Rising Demand for Local Content

18 September, 2023

In the Content Trends Report panel at Content Budapest this year, Alex Cameron, Director - EMEA at Parrot Analytics, highlighted shifting genre preferences in global content demand over the past 5 years, with gains in Animation and declines in Reality and Comedy. He also emphasized the importance of understanding audience consumption affinities and revealed revenue figures for Netflix shows after their first season premieres.

Download this presentation to learn more as we cover the following topics:

  1. Shift in Genre Preferences: Learn about the changing landscape of content demand, with insights into the increasing popularity and decline of some genres.
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2. Regional Content Demand: Regional variations in content demand are explored in the presentation, with a focus on high demand for Sci-Fi and Kids' content and the saturation of Reality programming.

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3. Market potential: Gain insights into emerging markets such as Romania and Czechia, which show room for growth and potential for attracting international viewers, providing valuable market intelligence.

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4. Content Valuation: Alex Cameron's presentation demonstrates how content value varies across platforms and markets, emphasizing the need to assess a show's competitive and strategic worth based on its audience consumption affinities and post-season 1 revenue figures, offering valuable insights for content creators and distributors.

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To learn more and to download the presentation, click here.

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