At the Copenhagen Future TV Conference 2024, Parrot Analytics' Amit Devani presented a talk on how to estimate the global value of a movie or TV series. The American strike among screenwriters, actors and directors was primarily about agreeing on the value of artistic works and artists. Parrot Analytics emerged as the only third-party data source to provide accurate valuation assessments of entertainment and its content valuation system was utilized in the interim agreement during strike negotiations.
With the further development of such systems, can we skip tough negotiations about rights issues in the future and instead start conversations with data-backed figures?
Parrot Analytics content valuation is based on billions of data and fed into their proprietary system that can give estimations of content value – for example, what a TV series like Peaky Blinders represents of economic value to Netflix, and what a talent like Jason Sudeikis (Ted Lasso) is actually worth for Apple.
In this presentation, learn the levers of valuation that power global negotiations for content and walk away with an understanding of the essential metrics for any producer, commissioner, creator, or talent.
Outlined below are some key insights from the report:
Succession has grown its revenue contribution to HBO and Max
- The first three seasons of Succession each had a larger impact on HBO's revenue.
- The largest impact of this show is during the season when releasing episodes, but the post-season and off season periods are also times when the content contributes a significant amount to HBO and Max's bottom line.
Analyzing granular audience viewing behavior allows us to quantify the retention and acquisition impact
- HBO does a great job of retaining and engaging their own Succession viewers.
- These genres have a significant global appeal and market potential.
Economic Impact of IP Adaptations
- Adaptations of Books, Comics, and Games have added an enormous and growing amount of revenue for streaming services since 2018.
- Books remain the largest source of revenue for IP-based productions but have been nearly eclipsed by comic adaptations.
What genres are the most financially successful adaptations for existing IP?
- The action/adventure genre leads comic and game adaptations while animation dominates the volume of these productions.
- Drama is a mainstay for book adaptations and delivers a greater share of revenue than the share of titles these productions account for.
Understand the demographics of the audiences for different types of IP adaptations
- The audience for book adaptations skews female and older.
- Game and comic adaptations are younger and more male skewing, with game adaptations being the most male dominated audiences.
As the entertainment industry looks for quantifiable and agreed upon measures of the value of content, Parrot Analytics content valuation system can provide answers to these questions. Additionally, it can provide context around historical and future value projections, what-if scenarios, the contribution of talent to content's value, the value of exclusivity, and cooncept testing of yet to be developed ideas.
Download the full report here to explore these insights and more, and stay on top of these developing trends.
To know more about Parrot Analytics' full suite of entertainment analytics and content valuation products, visit the link here.
