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Parrot Analytics at Rio2C - Capturing audiences in the attention economy:  What do Brazilians want? Audience demand trends and opportunities in Brazil and beyond

2 May, 2022

In today’s attention economy where everyone is competing for audiences who have limitless entertainment options, it’s imperative to understand the preferences powering audience decisions. In this presentation, Parrot Analytics' LATAM Insights Manager Adriana Pascale, covers the latest demand trends in Brazil to help you gain the upper hand in making strategic content decisions. We reveal the most in-demand shows and genres in Brazil as well as the most popular series and movies that attract international attention. The presentation also showcases what type of content is most appealing to specific platforms to inform acquisition and distribution strategies as well as a case study highlighting the impact of demand data in action.

In this presentation, we cover 4 key points:

1. La Casa de Papel case study: How a local Spanish drama series captured global audience attention and the lessons to be learnt from it

Three new Spanish shows premiered, and while linear ratings were inconclusive, Parrot Analytics' demand metric showcased that La Casa de Papel was in the lead. A year later, La Casa de Papel emerged the clear winner.

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So how did the Spanish drama reach these heights? What factors played a role in its success, and how were they interconnected?

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2. An overview of the content landscape in Brazil

We used demand data to understand the most in-demand shows, talent and movies in Brazil as well as whitespace opportunities and potential areas of exploration in Brazil

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3. Content strategy for producers

In this section we covered how producers can use the audience profile when buying a series or pitching a project and negotiating the best deal, what types of content are people seeking, and who is the best talent to cast at both local and global scales

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4. Content strategy for OTT Platforms

In this section we covered how OTT Platforms can use affinity data to drive retention, and how demand can be used to understand different release strategies and maintain content engagement

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To learn more and to download the presentation, click here.


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