In a joint webinar with Banijay Elle and the Worldwide Audiovisual Women's Association (WAWA), Parrot Analytics' Tara Quinn presented a report showing the growing demand for shows with behind the camera female talent. Titled "Breaking the Glass Lens - Rising Demand for Female Crafted Stories", the report dives into where there are specific opportunities for shows with female creators and how more inclusive behind the screen talent has led to reaching wider audiences with diverse tastes.
Outlined below are some key insights from the report:
Growing Demand for Productions with a Majority of Women Behind the Camera
- A majority of demand for new series is still for productions where women are a minority of behind the camera (BTC) talent.
- However, the share of demand for new productions where women are a majority of behind the camera talent has more than doubled since 2017.
Growing Demand Across Roles
- Shows with a majority of female writers had the largest share of demand.
- Female-directed productions saw the largest growth in demand share from 2017 to 2023.
Opportunity Across Scripted and Unscripted
- The supply and demand for scripted and unscripted series with majority female talent behind the camera has grown in the past several years.
- The average demand for unscripted series with a majority female talent behind the camera has risen to the same level as shows where women are underrepresented behind the camera.
Genre Trends for Majority Female Talent Behind the Camera
- The horror genre has seen the greatest growth in demand for productions with majority female talent behind the camera.
- There has been large demand growth for female-led productions across different genres.
Region Specific Trends
- The United States, United Kingdom, Japan, South Korea, and Australia lead in the demand for new series with majority female BTC.
- Latin America has seen the greatest relative growth, with demand increasing fourfold between 2017 and 2023, driven by investments from global streamers
More Inclusive Behind the Camera Talent = Wider Audience Reach
- The average demand for the top 100 most in-demand new shows with a female majority behind the camera has more than tripled from 2017 to 2023.
- Importantly, the demographics for these top 100 shows have become much more balanced. In 2017, two thirds of the audience for these shows was female but by 2023 this was closer to an even gender split in the audiences for these shows.
With a dramatic rise in the demand for female-created content, this report highlights the lucrative opportunities for investment in female-led productions. It shows how diverse genres and inclusive representation behind the camera are engaging wider audiences, driving higher quality content, and reshaping market dynamics. Delve into this comprehensive analysis to stay ahead of the curve and capitalize on the burgeoning demand for female-crafted narratives.
Download the full report here to explore these insights and more, and stay at the forefront of this exciting evolution in storytelling.
To know more about Parrot Analytics' full suite of entertainment analytics and content valuation products, visit the link here.
