At CABSAT in Dubai, Parrot Analytics' Amit Devani presented a talk looking at five key insights of Ramadan in the MENA region. The presentation covered topics like the importance of local content, supply and demand trends, and the international travelability of content from MENA.
Outlined below are some key insights from the presentation:
Importance of Local Content
- Demand for local Arabic content grew 35% during Ramadan 2024
- Newly release Arabic content made up the largest share of demand for new content in Egypt, underscoring the importance of fresh local content in this market.
Non-local language content trends during Ramadan
- Content from Turkey made up a larger share of demand in Iraq than other markets in the region.
- Morocco was unique in the region for having a significant share of demand for content from France and Spain.
Which themes and moods did audiences want more of in their content during Ramadan?
- Wholesome themes experienced an increase in demand over the holiday period like Family, Teamwork, and Comedy.
- Informational topics also saw an increase in demand including Non-fiction and Educational content.
Where is local MENA content finding fans outside the region?
- The US was the top market with the highest demand for Arabic content outside of MENA, followed closely by India and Pakistan.
- The top ten markets for Arabic cotnent spanned regions of the world showing that local Arabic cotnent can find broad appeal across markets.
Download the full report here to explore additional insights into audience demand in this region.
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