At Content Warsaw, Parrot Analytics' Alex Cameron presented a talk on key trends in Central and Eastern Europe. The presentation looks at market specific demand trends and which countries in the region are most successfully exporting content.
Outlined below are some key insights from the report:
Content from Russia and Ukraine exhibits the highest levels of travelability
- Russia and Ukraine have the highest levels of home demand for local content
- Content from these markets also is some of the most successful traveling internationally.
Multiple platforms produce Polish content that successfully travels
- Netflix is a seasoned expert when it comes to making global hits out of its local producitonsHowever, other sources like Canal+ and Telewizja Polska also create local content that finds fans outside of Poland.
Which subgenres are enjoyed both locally and internationally?
- Fantasy comedy and animated sitcoms show potential with high demand in the regionConversely, subgenres like game shows have struggled to catch on here
Where are there white space opportunities for content in Central and Eastern Europe?
- The Sci-fi and Horror genres show a mismatch between high demand in this region but low supply of titles, indicating room for growth.Documentary and Reality content have substantially lower demand in this region relative to their supply, indicating these are oversaturated here.
The CEE region is just one example of many across the world that have unique audience preferences. While today's entertainment landscape is increasingly globalized, understanding local audience preferences like those highlighted in this report is key to staying ahead of the competition.
Download the full report here to explore additional insights into audience demand in this region.
To know more about Parrot Analytics' full suite of entertainment analytics and content valuation products, visit the link here.
