Insights

Parrot Analytics launches Global Talent Demand, Bollywood stars lead with worldwide audiences

24 August, 2021

Parrot Analytics has further expanded its industry-revolutionizing analytics suite DEMAND360 with the launch of Talent Demand. Just like full range of analytics provided by Parrot Analytics' TV Demand product, Talent Demand allows you to understand the country-specific demand for every talent, measure talent-to-talent connectivity, talent-to-brand affinity, audience taste clusters and more, all on a global scale.

Talent Demand offers daily updated audience demand analytics for thousands of talent across all professions – from up-and-coming actors and athletes to the world’s leading musicians, YouTubers and personalities in over 100 countries around the world. For the first time ever, Talent Demand gives decision makers the power to determine which talent, including rising stars, will be the true value drivers for their projects. Talent Demand is also designed to empower talent to understand their global fanbase with more granularity than ever before.  

Similar to TV Demand, the global audience measurement currency used by leading media companies to value entertainment content, Talent Demand aggregates global and country-specific demand factors for any talent to determine their precise audience demand relative to their peers, in any market. 

 A preliminary look at the most in-demand actors in the US and around the world reveals the differences in audience tastes - and thus content opportunities - between US and global audiences: 

Most In-Demand Actors - Worldwide (Jul 20-Aug 18, 2021)

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Bollywood stars clearly stand out as the world's most in-demand actors. Over the last 30 days, Indian actors acount for each of the top three, and eight of the top ten most in-demand actors around the world. This reveals the soaring value of Indian talent and content, as major streamers such as Netflix, Amazon Prime Video, and Disney+ attempt to make inroads in the Indian streaming and entertainment market.

Most In-Demand Actors - United States (Jul 20-Aug 18, 2021)

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The list of most in-demand actors with US audiences reveals how valuable being part of the Marvel Cinematic Universe, whether in theatres or on Disney+, can be to individual actors.

Loki star Tom Hiddleston has been the most in-demand actor in the US over the last 30 days with 46.6x more demand than the average actor in the US. Four of the top ten US actors have had significant roles in Marvel projects, including Chris Evans (40.5x), Zendaya (40.1x), and Scarlett Johansson (36.2x).

Rounding out the top ten is 20th Century icon Marilyn Monroe (33.2x), revealing the longevity and timelessness of her appeal to American audiences, and the potential value to streamers in adding her films to their libraries and catalogs.

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