Insights

Parrot Analytics M&A Cheat Sheets

18 January, 2024

With investment bankers restless for a more aggressive dealmaking market in 2024, Parrot Analytics has compiled a look at four potential media and entertainment mega-mergers on the horizon.

Financial, regulatory and human ego factors will of course take center stage as industry consolidation ramps up. 

This analysis focuses on what each company brings to the table from a content demand perspective, with both US and global audiences:

unnamed.png

The four matchups, in no particular order, are:

  • Warner Bros. Discovery & Paramount Global
  • NBCUniversal & Warner Bros. Discovery
  • Netflix & Paramount Global
  • Paramount Global & NBCUniversal 

This is intended to serve as a reference point as deal news breaks over the coming months. Raw data of each chart in the attachment can be provided upon request.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription