The Parrot Analytics Streaming Report Card - Q3 2022

5 December, 2022

Parrot Analytics presents the Streaming Report Card on the state of the US streaming industry. The report card is a quarterly recap and analysis of where the biggest players in the industry are sitting, showcasing the link between demand for original series or catalog slates and financial performance.

Q3 2022 was another wild ride for the streaming and entertainment sector.

In the face of major economic headwinds, industry leader Netflix bounced back following consecutive quarterly subscriber losses, legacy media companies struggled with shrinking profits in linear TV and burgeoning red ink in streaming, and Disney’s earnings call went so poorly that… well, you know.

What happened, and where do the major players head from here? Parrot Analytics presents our Q3 2022 Quarterly Report Card on the state of the streaming industry to make sense of it all. 

We analyzed the major streaming platforms from the five media companies that control over two thirds of all US demand for TV content: Disney (Disney+ & Hulu), Warner Bros. Discovery (HBO Max & Discovery+), Paramount Global (Paramount+), NBCUniversal (Peacock), and Netflix. We also include demand data for Apple TV+ and Amazon Prime Video, whose parent companies do not break out subscriber or revenue numbers for their entertainment platforms, but who have succeeded in carving out audience demand share and major awards recognition. 

We have combined subscriber and revenue data from corporate earnings reports with our exclusive audience demand data, one key chart, and commentary to reveal the connections between audience demand and financial performance in the entertainment industry.

The Parrot Analytics Streaming Report Card is intended to serve as a longterm resource you can refer back to for your continued industry coverage.

The full report card is only available with a DEMAND360 subscription.

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