Executing on the New Economics of Content
The path to smarter, more profitable decision-making starts with knowing where to focus. As content costs rise and competition intensifies, leaders must identify the specific points in the content lifecycle where better insights can deliver outsized returns.
From greenlighting the right concepts to fine-tuning release strategies, the goal isn’t just to optimize each stage in isolation—but to align creative, financial, and strategic decisions around a clearer understanding of content value. The following actions outline how to move forward with a more data informed, ROI-driven approach.
Pinpoint High-Impact Levers: Take a hard look at your content lifecycle—from development to distribution—to identify where deeper insights can deliver the biggest lift. Whether you’re improving IP selection, refining release windows, or strengthening your marketing spend, focusing on the stage with the greatest potential ROI makes every subsequent decision more impactful.
Marry Creative Vision with Data: In an era of abundant choices, creativity and data are equally essential. Data-driven intelligence should guide decisions on which projects to fund, how to structure budgets, and which audience segments to target, while still leaving room for creative innovation and bold storytelling.
Harness AI and Advanced Analytics: Recent breakthroughs in AI technology make it faster than ever to analyze large, unstructured datasets. This extends from real-time audience sentiment to nuanced forecasting on how different cast choices affect ROI.
Adopt a “Global” Mindset from Day One: Rather than retrofitting shows or movies for overseas markets, plan for them from the outset. Identify which cultures and regions are primed for your content, partner with local talent or distributors, and sync marketing efforts globally to maximize cross-border opportunities.
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