Contributing to the expansion of Japanese content exports by leveraging objective third-party data amid growing global demand for Japanese TV programs, films, and more
Nippon Electric Company, Limited (NEC)
Date: February 28, 2025
NEC will commence a sales collaboration with Parrot Analytics for its global content value measurement data service, DEMAND360, starting March 1, 2025, in the Japanese market.
The export market for Japanese content (IP) reached approximately 5.8 trillion yen in 2023 surpassing industries such as steel and semiconductors, and is projected to continue expanding.
Through this sales collaboration, NEC aims to support further growth in Japanese content exports by offering DEMAND360 to TV stations, publishers, and other IP content holders.
Additionally, in overseas markets where piracy and infringing content are prevalent, NEC will promote initiatives that facilitate smooth content distribution based on data, contributing to the development of a healthy content ecosystem.
The "Demand360" service being introduced in Japan holds patented technology that quantifies global consumer demand for TV shows, movies, and actors. It provides accurate evaluations across different services and markets.
Since 2015, content measurement has been standardized across more than 200 countries worldwide. The service offers tools to track long-term market share trends of streaming platforms and quantify the cumulative value of each platform, making it widely used by major global IP content holders.
DEMAND360 is trusted and widely used by many leading global IP content holders.
Through this collaboration with Parrot Analytics, NEC aims to:
- Support Japanese IP content holders in their overseas sales efforts
- Further expand NEC’s media business
Additionally, NEC plans to leverage this collaboration to further expand its media business operations. Examples of companies expected to use the service include:
- Television Broadcasters: For departments handling international program sales at broadcasters that produce their own programs.
- Publishers: For companies involved with IP such as manga content.
- Game Companies: For companies planning and developing global expansion of games utilizing IP.
- Streaming/Distribution Companies: For companies producing their own content or participating in anime production committees.
- Film Distributors: For those purchasing films from production companies and supplying them to content or video streaming services.
- Investment Funds, Financial Institutions, and Consultants: For companies responsible for investing in or funding content (IP).
Marketing Technology Fair Tokyo 2025 Presentation:
In addition, Parrot Analytics will present at the Marketing Technology Fair Tokyo 2025 at Tokyo Big Sight. Douglas Montgomery, Asia Market Advisor at Parrot Analytics, will lead a session using DEMAND360 data to explore Japanese content’s global potential.
- Date: February 28, 2025 (Friday) 14:55–15:40
- Venue: Tokyo Big Sight, East Hall 4 – Session Number: C-15
- Theme: “Uncovering the True Power of Japanese Content Through Data” - Exploring the next global strategy for Japan's ¥4.7 trillion content industry
- Panelist: Douglas Montgomery (Asia Market Advisor, Parrot Analytics)
- Moderator: Koji Fukada (Media Division SP, NEC)
For details: Marketing Technology Fair Tokyo 2025
Source: “Japan and Global Media × Content Market Database 2024” (Human Media Co.) Human Media Database
Contact Information:
- NEC Corporation – Cross Industry Business Unit, Infrastructure DX Division
Media Entertainment Services
Email: newbusiness@nec.com - Parrot Analytics – Global Communications
Email: wade@parrotanalytics.com
