Rick and Morty gets a surprise release; audience demand increases

6 April, 2017

By Tony Siu

Rick and Morty, an adult animated series created by Justin Roiland and Dan Harmon for Cartoon Network’s late night programming, received a surge of demand for the series. We noticed the surprise launch of season three on the 2nd of April had a flow-on effect in terms of demand that spills over into other Adult Swim’s series.

In the United States, Rick and Morty have seen a nine-fold increase in popularity on the 2nd of April compared to the previous day. It’s been over 15 months since it aired any new episodes, Rick and Morty’s surprised launch even managed to surpass Adventure Time’s demand in the United States. In fact, it is seven times as popular although both animated series are currently on hiatus.

Other insights you may enjoy

Demand360 Lite screenshot


Gain unprecedented access to market-specific TV series demand data and consolidated insights on global industry trends


Rank 15,000+ TV shows in 46 markets across all platforms.

Analytics chart

Discover consolidated insights on global television trends.

Strategy board

Exclusive analyses on global , regional and local content and audience trends.

The Global Television Demand Report 2021

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription