Parrot Analytics has recently taken an in-depth look at SVOD demand trends in Spain, including:
- The top 20 digital streaming shows in Spain across all SVOD platforms in the country.
- Which genres Spanish audiences prefer and how these preferences have changed over a period of 12 months.
- The market share of the major OTT platforms Netflix, Amazon Video and Hulu in Spain.
- How the platform share of audience demand changes over time for Apple, CBS All Access, Crackle, Facebook, Seeso and YouTube Red.
We are pleased to reveal the following findings of our comprehensive study.
Top SVOD Platforms and Streaming Television Shows in Spain
Amazon had high demand at the beginning of the year, but it steeply declined after The Grand Tour stopped airing. In contrast, Hulu grew to become the second-most popular platform at the end of the year but its peak demand was about half that of Amazon’s.
Stranger Things was the most popular digital original series in Spain, followed by the partially Spanish-language Narcos. Several other Spanish series — Las Chicas del Cable, Club de Cuervos, and Ingobernable — also ranked within the top 30 digital originals. All these shows aired on Netflix; the first non-Netflix title to rank was Hulu’s Future Man.
Veni Vidi Vici, a comedy from Sweden’s Viaplay, ranked higher than Apple’s Carpool Karaoke in Spain.
Top TV Series Genres in Spain
Despite the large increase in demand for science fiction at the end of the year due to the release of Stranger Things and Black Mirror, drama also grew to remain the most in-demand genre in Spain.
Please download the full 65 page report here, which also includes data and analysis for 9 other countries: Spain Television Report – SVOD Demand and Audience Preferences