Streaming demand: The most wanted television in the United States (30 December, 2018 – 05 January, 2019)

7 January, 2019

Image: Outlander, Starz

Parrot Analytics is able to measure the popularity of both linear and streaming video-on-demand (SVOD) content in the U.S. and for 100+ markets worldwide, by leveraging our global TV demand measurement platform. In this weekly report, which focuses on the U.S. domestic market for the week ending January 5th, we review the top linear broadcast, pay TV and cable shows in the U.S. along with OTT-first titles encompassing SVOD, AVOD and TVOD.

In the first week of 2019 we have observed few changes in our top 10 streaming demand chart and the overall chart due to the extended holiday period; the four titles with the highest average demand this week all have strong niche genre elements: American audiences have expressed the most demand for Netflix’s Stranger Things as demand for the science-fiction show doubled compared to the prior week.

With 51.2 million Demand Expressions, Stranger Things beats Black Mirror, in second place, by roughly 10.5 million Demand Expressions. Both shows will return in late 2019. Demand for Netflix’s Black Mirror: Bandersnatch, the first choose-your-own-adventure interactive episode, grew 43% on the back of its release on December 28th. The remaining shows that American audiences expressed high demand for are DC Universe’s Titans in third, followed by Marvel’s Daredevil in fourth place.

Amazon Prime Video’s The Marvelous Mrs. Maisel has 24.3 million Demand Expressions in this market; the comedy-drama series has been nominated for three categories in the Golden Globe Awards 2019 with Rachel Brosnahan recently winning the Golden Globe Award for “Best Actress, Television Series Musical or Comedy”.

CBS All Access’s Star Trek: Discovery jumped up to no. 8 from no. 11 on the back of new episodes launching on January 17th. Elsewhere, the launch of the second season of Marvel’s Runaways from Hulu on December 21st has seen the series staying in the same ranking compared to last week; this title is expected to remain in the top ten for next week also on the basis of season one’s popularity.

In the overall chart top 5, Game of Thrones, Spongebob Squarepants, Brooklyn Nine-Nine and The Walking Dead all decreased in demand, though despite this, it is reasonable to believe that these titles will remain in the top 10 given their “staying power” thus far. Starz’s Outlander has maintained its no. 8 ranking, with an 11% rise in demand compared to last week, as the fourth season airs.

The first data-driven Global TV Demand Awards

What if we could rely on global consumer data from hundreds of millions of viewers and fans to determine the winners? Please visit our Global TV Demand Awards website to find out which title deserves to be called the most in-demand TV series in the world.

Updated 8th January 2019: A previous version of this article excluded data for Black Mirror, the article has now been updated to incorporate these data.

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