Insights

SVOD Measurement & More USA Top 10 Television Series (09 – 15 March, 2016)

20 March, 2016

Image: Bosch, Amazon Video

SVOD measurement is now much more meaningful by applying global TV demand data. Our measurement unit for digital originals and linear shows alike is called Demand Expressions, able to quantify holistic audience demand generated across all television platforms. In short, we are able to tell you how much audiences want a TV series, including the digital originals on SVOD platforms, in over 100 markets worldwide. Let us now use global TV demand data and look at the US domestic market:

Top 10 Digital Originals

While their Average Demand Expressions™ are decreasing, Fuller House and House of Cards are still way ahead of the digital originals pack at first and second.

The second season premiere of Amazon’s Bosch on March 11 brings it to the top 10 digital original series list for the first time. Similarly, the anticipation of season 2 release of Daredevil on March 18 results in rising Average Demand Expression™ for the show.

Top 10 Overall 

The top two digital original series, Fuller House and House of Cards, are still featuring in the list of Top 10 overall shows. With Fuller House just managing to hold second place above Game of Thrones.

The Walking Dead not only stays as number one, but its Average Demand Expressions™ continue to rise.

The season finale of It’s Always Sunny in Philadelphia on March 9 has resulted in it rising into the top 10 overall shows again.

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