Insights

SVOD Platform Trend Report - Australia, April to June 2020

20 July, 2020

This Parrot Analytics SVOD platform trend report for Australia reveals which SVOD’s digital original series appealed most to British audiences between April and June 2020.
The key questions investigated in this report include:

  • Are Australian audiences demanding more linear or more digital content?
  • Which SVOD’s original series are demanded most by Australian audiences and how is this demand evolving?
  • In the action and adventure genre, which SVOD’s original series are demanded most by Australian audiences and how is this demand evolving?

A selection of findings from this report are provided below:

  • The Australian digital original series demand share is lower than the global average, indicating digital originals have room to grow their Australian market share.
  • Australia is one of the first markets where Disney+ launched. The increased time to penetrate the market appears to have resulted in strongly above-average demand shares for the platform .
  • In the action and adventure genre, Australian audience demand for DC Universe originals grew over the most recent three months.

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