Insights

Television series audience TV demand in the U.S. (17 – 23 November, 2019)

25 November, 2019

Image: The Mandalorian, Disney+

After 21 weeks as the most demand series in the USA, Netflix’s Stranger Things no longer reigns supreme. The new number one show with the most US audience TV demand is Disney+’s The Mandalorian.

The Mandalorian premiered on November 12 and since then has grown in demand sharply, nearly tripling in demand (2.5x) compared to last week. In the process, it became one of the few shows that break the 100 million average daily demand mark. While demand is a metric that should not be confused with subscriber numbers, this is a strong indication that the Star Wars series is driving a lot of sign-ups to the fledgling Disney+ service.

Reaching the top of the overall chart is even more impressive given the fierce competition The Mandalorian faced this week. Almost every title in the top ten gained at least 15% more audience TV demand compared to last week. The exception to this is Stranger Things, which experienced a 20% drop in demand. As a result, the sci-fi show fell four places to fifth.

NBC’s Saturday Night Live, Comedy Central’s South Park and Adult Swim’s Rick And Morty had especially high increases in audience TV demand. All three of these currently-airing shows achieved over 40% week-on-week demand increases. South Park re-entered the top ten in 7th place after slipping to 11th last week, partly driven by the show sparking another one of its frequent controversies.

As a Disney+ title, The Mandalorian is also the new holder of the top spot on the digital original chart, displacing Stranger Things to second.

However, Netflix can take consolation in the strong performance of royal drama The Crown. Season 3 of the show was released on November 17th and with it The Crown now stars a new cast, led by Academy Award winner Olivia Colman. This prompted demand for The Crown to increase by 134% week-on-week. The show is now the US’s fourth most demanded digital original, up from 22nd last week.

The third of this week’s big movements in the digital original top ten belongs to Prime Video’s The Man In The High Castle. The show’s Season 4 was released all-at-once on November 15th. The alternate history drama gained 74% more audience TV demand than last week, enough to rise 23 places from 30th to 7th. Season 4 is the The Man In The High Castle’s final season. The high placement for the finale means that even though multiple new services are offering fresh new content, audiences still have a lot of loyalty to older shows they love.

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