The global success of Brazilian local TV productions and television subgenre insights

5 May, 2019

Parrot Analytics has recently taken an in-depth look at the global travelability of Brazilian local television productions as well as how the demand for TV subgenres differs from the global average by leveraging Parrot Analytics global TV demand data.

Please download the full 68 page report here, which also includes data and analysis for 9 other countries: Brazil TV content travelability and subgenres report.

The international success of local TV productions from Brazil

We define “content travelability” as the global popularity of a title relative to its home market. Based on this measure, we are able to make the following observations:

  • Content from Brazil generally does not reach audiences in other markets as well as content produced in other markets.
  • Brazilian content has a global travelability of 2.4%, the lowest of the 10 markets in this report.
  • Portugal is currently the best international market for Brazilian titles.

The most popular television subgenres in Brazil

Parrot Analytics tracks tens of thousands of TV shows in 100+ markets across all television distribution platforms. This enables us to make the following observations concerning subgenres for Brazil:

  • The largest demand share is for crime drama, which accounts for 7.9% of all expressed demand in this market, 0.8% less than the global average.
  • While crime dramas and sitcoms command the largest genre share, as in other markets, they have a lower demand share in Brazil than the global average.
  • Teen drama does very well in Brazil, it is one of the 10 largest subgenres and has 1.4% more demand share in this market than the worldwide average.


Download our free TV content travelability and subgenres report for Brazil

Download this report now and discover the latest TV travelability and subgenres data trends for Brazil. Our comprehensive global TV demand report includes the following insights:

Brazil Domestic TV Insights:

  • We reveal the 2018 Brazil SVOD market share of the major platforms including Netflix, Amazon Prime Video, Hulu and CBS All Access based on audience demand for each platform’s digital originals.
  • Discover how SVOD market share trends in Brazil have changed over the last 24 months, including the contribution made by DC Universe.
  • Find out what percentage of the market for drama and action/adventure digital originals each SVOD platform has managed to capture over the last 24 months.
  • Learn where in the world content produced in Brazil is the most wanted relative to the Brazilian home market; we refer to this as content travelability.
  • Discover which sub genres resonate the most with Brazilians compared to the global average.
  • Find out what the demand distribution of a selection of digital originals in Brazil looks like.
  • Discover the top 20 digital streaming shows in Brazil, as well as 5 additional titles of interest to audiences in Brazil

Global Television Insights:

  • Find out the 2018 global SVOD market share of the major platforms including Netflix, Amazon Prime Video, Hulu and CBS All Access across 100+ markets.
  • Discover the worldwide platform demand share of drama digital originals as well as the worldwide platform demand share of action/adventure digital originals.
  • The increase in the global investment made by SVOD platforms over the last 5 years.
  • The global growth of SVOD subscribers over the last 5 years.
  • The increase in digital original titles worldwide over the last 7 years.
  • A TV industry update for 2018 detailing important market events concerning SVOD services.
  • We have also included a mini analysis of the global demand for critically acclaimed digital original comedies.

For more information, check out the most up-to-date Brazil television industry overview.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription