The global success of French local TV productions and television subgenre insights

5 May, 2019

Parrot Analytics has recently taken an in-depth look at the global travelability of French local television productions as well as how the demand for TV subgenres differs from the global average by leveraging Parrot Analytics global TV demand data.

Please download the full 68 page report here, which also includes data and analysis for 9 other countries: France TV content travelability and subgenres report.

The international success of local TV productions from France

We define “content travelability” as the global popularity of a title relative to its home market. Based on this measure, we are able to make the following observations:

  • French content travels best to other European markets and North America.
  • Belgium is the best international market for content from France, the average French title will attain 30% of French demand there.
  • The global travelability for France-produced content is 5.6%, approximately in the middle of the 10 countries in this report, with Canada being the highest (29.9%) and Brazil being the lowest (2.4%).


The most popular television subgenres in France

Parrot Analytics tracks tens of thousands of TV shows in 100+ markets across all television distribution platforms. This enables us to make the following observations concerning subgenres for France:

  • The largest demand share is for crime drama, which accounts for 10.9% of all expressed demand in this market, 2.2% more than the global average.
  • Compared to the global averages, French audiences prefer crime dramas and sci-fi dramas.
  • Although they still have a high demand share, sitcoms have comparatively smaller demand share in France than the global average.


Download our free TV content travelability and subgenres report for France

Download this report now and discover the latest TV travelability and subgenres data trends for France. Our comprehensive global TV demand report includes the following insights:

France Domestic TV Insights:

  • We reveal the 2018 France SVOD market share of the major platforms including Netflix, Amazon Prime Video, Hulu and CBS All Access based on audience demand for each platform’s digital originals.
  • Discover how SVOD market share trends in France have changed over the last 24 months, including the contribution made by DC Universe.
  • Find out what percentage of the market for drama and action/adventure digital originals each SVOD platform has managed to capture over the last 24 months.
  • Learn where in the world content produced in France is the most wanted relative to the French home market; we refer to this as content travelability.
  • Discover which sub genres resonate the most with the French compared to the global average.
  • Find out what the demand distribution of a selection of digital originals in France looks like.
  • Discover the top 20 digital streaming shows in France, as well as 5 additional titles of interest to audiences in France

Global Television Insights:

  • Find out the 2018 global SVOD market share of the major platforms including Netflix, Amazon Prime Video, Hulu and CBS All Access across 100+ markets.
  • Discover the worldwide platform demand share of drama digital originals as well as the worldwide platform demand share of action/adventure digital originals.
  • The increase in the global investment made by SVOD platforms over the last 5 years.
  • The global growth of SVOD subscribers over the last 5 years.
  • The increase in digital original titles worldwide over the last 7 years.
  • A TV industry update for 2018 detailing important market events concerning SVOD services.
  • We have also included a mini analysis of the global demand for critically acclaimed digital original comedies.

Parrot Analytics publishes this report each quarter, be sure to bookmark to gain access to the latest available market share report across all SVOD platforms.

After reading this article you may have a few questions, such as “How can TV series and SVOD platforms generate demand in markets where they are not yet available?” Please make sure to read our methodology for demand attribution and also our knowledge base article on how Parrot Analytics defines a “digital original” series.

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