The global success of Italian local TV productions and television subgenre insights

5 May, 2019

Parrot Analytics has recently taken an in-depth look at the global travelability of Italian local television productions as well as how the demand for TV subgenres differs from the global average by leveraging Parrot Analytics global TV demand data.

Please download the full 68 page report here, which also includes data and analysis for 9 other countries: Italy TV content travelability and subgenres report.

The international success of local TV productions from Italy

We define “content travelability” as the global popularity of a title relative to its home market. Based on this measure, we are able to make the following observations:

  • Content from Italy performs best in Switzerland, where it has 10% travelability.
  • Apart from the USA, all of the best countries for Italian content are in Europe.
  • The global travelability of Italian produced content is 3.4%. This is lower than most of the territories profiled in this report.


The most popular television subgenres in Italy

Parrot Analytics tracks tens of thousands of TV shows in 100+ markets across all television distribution platforms. This enables us to make the following observations concerning subgenres for Italy:

  • Crime dramas are a huge subgenre in Italy: Not only does this subgenre have the highest demand share within Italy, the Italian demand share of crime dramas is also 3.14% larger than the global average.
  • Sitcoms are the second largest subgenre, but the Italian demand share for this subgenre is lower than the worldwide average (1.8%).
  • The third most popular subgenre in Italy is sci-fi drama, over-indexing by 1.1% compared to the global average.


Download our free TV content travelability and subgenres report for Italy

Download this report now and discover the latest TV travelability and subgenres data trends for Italy. Our comprehensive global TV demand report includes the following insights:

Italy Domestic TV Insights:

  • We reveal the 2018 Italy SVOD market share of the major platforms including Netflix, Amazon Prime Video, Hulu and CBS All Access based on audience demand for each platform’s digital originals.
  • Discover how SVOD market share trends in Italy have changed over the last 24 months, including the contribution made by DC Universe.
  • Find out what percentage of the market for drama and action/adventure digital originals each SVOD platform has managed to capture over the last 24 months.
  • Learn where in the world content produced in Italy is the most wanted relative to the Italian home market; we refer to this as content travelability.
  • Discover which sub genres resonate the most with Italians compared to the global average.
  • Find out what the demand distribution of a selection of digital originals in Italy looks like.
  • Discover the top 20 digital streaming shows in Italy, as well as 5 additional titles of interest to audiences in Italy

Global Television Insights:

  • Find out the 2018 global SVOD market share of the major platforms including Netflix, Amazon Prime Video, Hulu and CBS All Access across 100+ markets.
  • Discover the worldwide platform demand share of drama digital originals as well as the worldwide platform demand share of action/adventure digital originals.
  • The increase in the global investment made by SVOD platforms over the last 5 years.
  • The global growth of SVOD subscribers over the last 5 years.
  • The increase in digital original titles worldwide over the last 7 years.
  • A TV industry update for 2018 detailing important market events concerning SVOD services.
  • We have also included a mini analysis of the global demand for critically acclaimed digital original comedies.

Parrot Analytics publishes this report each quarter, be sure to bookmark to gain access to the latest available market share report across all SVOD platforms.

After reading this article you may have a few questions, such as “How can TV series and SVOD platforms generate demand in markets where they are not yet available?” Please make sure to read our methodology for demand attribution and also our knowledge base article on how Parrot Analytics defines a “digital original” series.

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