Photo: Denise Huth, Josh McDermitt, and Pollyanna McIntosh accept the award on behalf of “The Walking Dead” winning the 2018 Global TV Demand Award for the most in-demand TV series in the world at Fontainebleau Hotel on January 22, 2019 in Miami Beach, Florida. (Photo by John Parra/Getty Images for Parrot Analytics).
Parrot Analytics launches first-ever Global TV Demand Awards at NATPE Miami and announces The Walking Dead as winning series.
Parrot Analytics has named The Walking Dead as the most in-demand TV series in the world for 2018 at the inaugural Global TV Demand Awards at NATPE Miami. Series executive producer Denise Huth and actors Josh McDermitt and Pollyanna McIntosh were on hand to accept the award.
Marc Berman, founder and Editor-In-Chief for Programming Insider, started the event by introducing the award presentation to a large group of industry executives in the Fontaine Ballroom at NATPE Miami. Next, Adriana Cisneros, CEO, CISNEROS and Board member of Parrot Analytics shared some opening remarks.
“This is the first time a TV series has been bestowed an award on the basis of true demand for that show globally. It’s a reflection of how radically content consumption has been impacted by technology,” said Cisneros. “The TV business is now a $500 billion industry and outdated audience measurement systems simply don’t tell the complete story. Parrot Analytics provides the most accurate determination of what content people actually want in an ever-expanding multi-platform world. Global TV Demand Awards is a celebration of those content creators and distributors who are getting it right.”
Watch the recorded live broadcast of our awards presentation now:
Cisneros then introduced Parrot Analytics CEO Wared Seger who explained the methodology behind the awards. Seger touched on the globalization of content and the increasing challenges facing the industry in an era of platform proliferation and audience fragmentation. “Today we’re here to celebrate, officially, the most popular TV show in the world,” said Seger, before introducing Courtney Williams, Parrot Analytics’ European Regional Director to the stage.
Williams presented a ‘world tour of insights’ to the audience, highlighting various trends and insights uncovered by Parrot Analytics throughout 2018. (Download the Awards presentation here) “We wanted to give a sort of sense of what we’re doing and why we’re doing it. The underlying question for everybody in this room, what do consumers want to watch?, is about opportunity. It’s about how do we fill that white space? How do we market better? How do we drive better? How do we experience that discovery and generate that kind of passion that we have as an industry within all of our consumers?” said Williams.
After Williams discussed insights relating to the massive impact of local productions in India and the worldwide travelability of European content, he turned the stage over to Rebekah Zabarsky, Parrot Analytics Product Marketing Director, who began the awards ceremony.
The finalists and winners of the Global TV Demand Awards for 2018
Zabarsky provided an update of finalists for the Most In-Demand Digital Original Series in the World for 2018 and then revealed Stranger Things as the winner. Here is the final ranking for Digital Original series using Demand Expressions per capita (DEx/c):
- Stranger Things: 3.07 DEx/c
- 13 Reasons Why: 2.22 DEx/c
- Chilling Adventures of Sabrina: 2.17 DEx/c
- Black Mirror: 2.10 DEx/c
- Narcos: 2.06 DEx/c
Next she announced the finalists and winner for the Most In-Demand TV Series in the World for 2018, revealing The Walking Dead as the winning title. Here is the final ranking for overall TV Series using Demand Expressions per capita (DEx/c)::
- The Walking Dead: 7.75 DEx/c
- Vikings: 6.22 DEx/c
- Game of Thrones: 5.69 DEx/c
- The Big Bang Theory: 4.10 DEx/c
- Grey’s Anatomy: 3.43 DEx/c
Denise Huth, series executive producer, and actors Josh McDermitt and Pollyanna McIntosh from The Walking Dead were on hand to receive the award. “It’s really fulfilling for us to be able to create this show and to know it has such a large impact on the fans,” said McDermitt.
Talent, producers and executives then gathered for a cocktail reception celebrating the announcement and awards. Visit the official Global TV Demand Awards website to learn more and check out the following articles on Deadline, Programming Insider, Advanced Television and TBI to learn more about the awards.
Relive the moment the winners were announced: Use the “left” and “right” arrows to browse a selection of photos from the Global TV Demand Awards.
Pollyanna McIntosh and Denise Huth on Instagram
Reflecting on the Global TV Demand Awards event, Pollyanna McIntosh wrote:
“Thanks to the #GlobalTVDemandAwards to #NATPE and to #ParrotAnytics for their global research which showed @amcthewalkingdead is the number 1 show in the world with audiences. What fun to join @golightlyish and #JoshMcDermitt on stage to accept our awards. Big love to ALL the #TheWalkingDead fans who make up #TheWalkingDeadFamily and keep us connected around the world. #TWD#TWDFamily ❤️ And thanks to @zoemac24 for my cutie tootie earrings. Love you Sis xxx”
And Denise Huth wrote:
“The Walking Dead was named The Most In Demand TV Series in the World! Seriously, the WORLD! It was such an honor to attend #natpemiami with @pollyannamcintosh and #joshmcdermitt to accept this award on behalf of the entire #TWDfamily. Thank you to all of our incredible, passionate and loyal fans all over the world who have taken this journey with us over the past nine years. You are the best! We were also told this means we will be in the Guinness Book of World Records for 2018. Which just boggles my mind to be honest with you. Hi #bucketlist!”
Listen to the Podcast
Afterwards, Seger and Huth spoke with C21 editor-in-chief and managing director David Jenkinson on the C21Media podcast which can be accessed here or via the play button below.
Please note: This podcast contains spoilers for The Walking Dead, proceed with caution!
Listen to this podcast now: