Insights

The impact of the Oscars mishap on Jimmy Kimmel Live!

24 March, 2017

The media attention surrounding the “envelopegate” incident on the night of the 89th Academy Awards appears to have caused a flow-on effect on Jimmy Kimmel’s late-night show. The show’s demand spiked significantly, compared to other late-night talk shows in the United States.

Jimmy Kimmel Live’s popularity dominated other on-air late-night talk shows on February 27th, 2017 in the United States (TBS’s Conan, NBC’s The Tonight Show Starring Jimmy Fallon, NBC’s Late Night with Seth Meyers and CBS’s The Late Show with Stephen Colbert).


ABC’s Jimmy Kimmel Live! was more popular than other late-night talk show programs for the week of February 22th to 28th.

On February 27th, demand in the United States for Mr. Kimmel’s talk show easily surpassed that of its nearest rival, TBS’s Conan.

Jimmy Kimmel Live! also registered an eight-fold difference in demand on the same day compared to The Tonight Show Starring Jimmy Fallon, which aired on NBC.


The average demand for ABC’s Jimmy Kimmel Live! far surpassed other late-night talk shows on February 27th in the United States.

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