The Parrot Analytics Streaming Report Card - Q2 2023

16 August, 2023

Parrot Analytics presents the Streaming Report Card on the state of the US streaming industry. The report card is a quarterly recap and analysis of where the biggest players in the industry are sitting, showcasing the link between demand for original series or catalog slates and financial performance.

Hollywood’s labor stoppages are dominating the conversation halfway through 2023, with investors and analysts wondering which platform is best equipped to handle prolonged strikes.

In Q2 2023, industry leaders sold off assets to private equity (Simon & Schuster to KKR), and openly proposed selling parts or all of once untouchable money makers (ESPN & ABC), suggesting that all options are on the table as legacy media companies strive for profitability. 

Parrot Analytics presents our Q2 2023 Quarterly Report Card on the state of the streaming industry to take stock of the first half of the year, and to analyze who is set up for success amidst not just the labor strikes, but the post-sub-growth-at-all-costs phase of streaming.

We analyzed the major platforms from five media companies that control over two thirds of all US demand for TV content: Disney (Disney+ & Hulu), Warner Bros. Discovery (Max), Paramount Global (Paramount+), NBCUniversal (Peacock), and Netflix. We include demand data for Apple TV+ and Amazon Prime Video, whose parent companies do not break out subscriber or revenue numbers for their entertainment platforms, but who stand out in audience demand share and major awards recognition.

We have combined subscriber and revenue data from corporate earnings reports with our exclusive audience demand data, one key chart, and commentary to reveal the connections between audience demand and financial performance in the entertainment industry. 

We intend for this to serve as a longterm resource for your continued industry coverage.

The full report card is only available with a DEMAND360 subscription.

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