Wondering who is winning in the streaming wars in New Zealand in Q2, 2024?
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Presented below is the section for New Zealand from The Global Demand Report. Enjoy!
New Zealand Genre and Subgenre Preferences for Series
- New Zealand had the second largest share of demand for the crime genre in this report. 20.3% of demand for shows in New Zealand was for a crime series, which is above the global share of demand for this genre (18.0%).
- New Zealand audiences did not feel the love for the romance genre. Only 9.6% of demand for series was for a show in this genre, the lowest share of demand for romance content in this report.
- Game shows stood out as a successful format in New Zealand. 6.6% of demand for series was for a game show, the largest in this report and above the global share of demand for this genre (3.7%).
- New Zealand gave the largest share of demand to competition series of markets in this report. 4.6% of demand for shows was for a competition series in Q2 2024.
- The panel-game format was a particularly successful subgenre of game shows in New Zealand. Nearly 1% of demand for shows was for a panel game show, the largest share of demand for the format in this report.
- New Zealand audiences were the least receptive to soap operas of markets in this report. Only 0.3% of demand for shows was for a soap opera in Q2 2024.
New Zealand Originals Share of Demand and Demand Distribution
- Content from the UK resonated with audiences around the world in New Zealand. Original series from BBC (6.7%), ITV (2.3%), and Channel 4 (2.0%) made up a larger share of demand in New Zealand than in any other market in this report.
- Apple TV+ reached its highest demand share in New Zealand in this report. 3.6% of demand for shows was for an Apple TV+ original series in Q2 2024.
- CBS ranked second among channels and platforms in New Zealand in terms of its demand share. The 6.9% of demand that Kiwis gave to a CBS series was well above the global share of demand for these shows (4.6%).
- While content from British channels like BBC and ITV made up a larger share of demand in New Zealand than other markets, it was a British series from Netflix, Bridgerton, that ranked as the most in-demand show of the quarter.
- Content from neighboring Australia also travelled well to New Zealand. Married at First Sight (AU) and Bluey ranked higher in New Zealand than any other market in this report.
- Local crime drama, The Brokenwood Mysteries, began airing its tenth season at the end of April and ranked in the top 100 most in-demand show in New Zealand.
Top Series in New Zealand
Here are the top 20 most in-demand series in Q2 2024 across all platforms and networks in New Zealand:
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